March 17, 2021, Montreal, Quebec – Dreww is launching La Série Desmeules, a branded web series created for Desmeules Chrysler and Blainville Chrysler. Directed by Louis-David Jutras, produced by Andrew Johnson, and written by Eric McCarthy, the series stars Alex Lapointe, Chrystelle Quintin, and Karl Farah. Available on Facebook, Instagram, and YouTube starting March 17, the series features four-minute episodes released weekly.
La Série Desmeules follows Alex, a naive and unlucky man in his early thirties who constantly finds himself in embarrassing situations because of his old car. Whether he is trying to impress a date, get to work on time, or avoid yet another expensive visit to the garage, his car keeps getting in the way. The solution becomes clear: Alex needs a new car.
The project was born from Alexandre Parenteau’s appreciation for Alex Lapointe’s viral videos, including Pénis Lavabo. As the owner of Desmeules Chrysler and Blainville Chrysler, Alexandre wanted to create something different from traditional dealership advertising. Instead of producing a standard campaign, he turned to Dreww to develop a story-driven series that could entertain audiences while keeping the dealerships at the centre of the concept.
For Dreww, La Série Desmeules reflects the agency’s approach to branded content: creating work that people actually want to watch, while still serving a clear business objective. The agency has previously produced original branded content for brands such as Addison, with videos that generated more than one million views across Facebook, YouTube, and Instagram.
Episodes of La Série Desmeules will be released every Wednesday, starting March 17.
About Dreww
Dreww is an audience-first digital advertising agency and multidisciplinary production studio based in Montreal. It is a collective of digital natives working together to propel brands online.