Montreal, July 19, 2022 – Les Restaurants Lafleur, one of Quebec’s most recognizable fast food chains, has selected Dreww as its social media agency. As the company enters a new phase of growth, Lafleur wanted to partner with an agency that could help modernize its digital presence, strengthen its connection with Quebecers, and bring the brand to life across social media.
With this new mandate, Dreww will support Les Restaurants Lafleur across its social media platforms, including Facebook, Instagram, and TikTok. The strategy will focus on building a stronger brand presence, creating content that feels native to each platform, and using short-form video to connect with both loyal customers and a new generation of consumers.
“After a lot of research, I realized that Dreww was the creative team we needed. After just a few meetings, I was convinced by their unique vision and the unconventional strategies they suggested we implement for our brand. I am confident that they will make Les Restaurants Lafleur a reference in Quebec for implementing an avant-garde social media strategy,” says Alexandra Tsotsis, Marketing and Communications Director at Les Restaurants Lafleur.
For Dreww, the mandate represents an opportunity to work with a brand that has been part of Quebec culture for decades. Founded in 1951, Lafleur is known for its classic fast food offering, including hot dogs, hamburgers, fries, and poutines. Dreww’s role will be to help translate that legacy into a stronger and more relevant presence on today’s digital platforms.
“We are very excited to begin this mandate with Les Restaurants Lafleur. The brand already has strong recognition in Quebec, and we have a clear vision for how to make it shine on social media. Alexandra has entrusted us with bringing new energy to the Les Restaurants Lafleur brand, and I am very proud that Dreww is at the forefront of this next chapter,” says Andrew Johnson, Founder and President at Dreww.
Julie Fouquet will act as Social Media Manager on the account. She will be responsible for implementing the strategy developed by Andrew Johnson, under the supervision of Olivia Rijntjes.
About Les Restaurants Lafleur
Les Restaurants Lafleur has been offering quality fast food since 1951. The company now has 16 locations and more than 200 passionate employees. Its menu is typical of Quebec fast food restaurants, offering hot dogs, hamburgers, fries, and poutines of all kinds.
About Dreww
Dreww is a full-service digital advertising agency and multidisciplinary production studio. It is a collective of digital natives working together to propel brands online.