February 17, 2022
Founded in 1987, Café AGGA has succeeded in offering only certified quality coffees since the very beginning. Passionate about coffee and cocoa beans, the family behind the brand has shared this interest for generations.
Stephanie Agathiadis has mandated Dreww to revamp its global digital advertising strategy. This entails managing their various social networks, buying all of their digital ads, producing photo content, producing commercials as well as conceptualizing a television campaign. With the importance that short-form videos have taken on apps such as TikTok and Instagram Reels over the past year, Dreww had no choice but to include these types of productions as a main part of the mandate.
“After months of research, I’ve concluded that Dreww was the creative team AGGA needed. After a few meetings with them, I was convinced they understood what I was looking for. I wanted to keep the essence of our family roots while being fun, on-trend, and relevant online. I mandated Dreww to do exactly that for our family’s brand.” Stephanie Agathiadis, Project Manager at AGGA.
Dreww’s team is focused on the common goal of propelling Café AGGA across multiple digital platforms while growing its market share in the province of Quebec. Account Managers, Media Buyers, Social Media and Community Managers and TikTok and Reels Specialists will work hand in hand on this mandate.
“We are very excited to start this mandate with the AGGA Family. Our strategy over the next 12 months will be to use the various family members at the company to tell this brand’s story online. One of the first things our team did was produce a Tiktok and a Reel which introduced them as characters using the Friends theme song. This short video was very well received by their existing followers. I can’t wait to see where this project leads us 12 months down the road.” Andrew Johnson, Founder, CEO at Dreww.
About Café AGGA
AGGA coffee is a family business, based in Quebec. Since 1987, the members of the AGGA family have persisted in offering certified quality coffees to all of their valued consumers. Having become masters of the art of roasting, AGGA coffee is proud to roast and grind all their coffees here in Quebec in their roasting factory located in Laval.
Dreww is a full-service digital advertising agency and multidisciplinary production studio. It’s a collective of digital natives, all working together to propel brands online.