Montreal, Quebec, August 6, 2026 – Dreww is pleased to announce the promotion of Joey Lalonde to Account Director, Lead Generation & CRM, recognizing his growing impact on the agency’s lead generation, CRM, and RevOps capabilities, as well as the increased strategic responsibility he has taken on across client mandates.
Since joining Dreww in May 2025, Joey has progressed quickly within the agency, taking on increasingly complex client mandates. Over the past year, he has played an important role in developing Dreww’s Lead Generation & CRM capabilities, particularly across HubSpot, attribution, reporting, and RevOps.
His work has been particularly focused on connecting marketing activity to what happens further down the funnel. He has built advanced HubSpot reporting, attribution, and RevOps systems that give clients greater visibility into lead sources, customer acquisition costs, pipeline, sales, and revenue. He has also become a key strategic and technical resource across client mandates, helping keep marketing strategies focused on lead generation and business results.
Joey has developed a very strong understanding of the entire lead generation system, from creating demand and capturing leads to CRM, sales processes, attribution, and revenue reporting. What stands out is his ability to take something technically complex and connect it back to the business problem we are trying to solve. Over the past year, he has also played an important role in turning our Lead Generation & CRM capabilities into a more complete service offering. This promotion recognizes the level of ownership he is already taking with our clients and gives him the responsibility to keep pushing that work forward.
- Andrew Johnson, Founder and President of Dreww.
As Account Director, Joey will own the growth strategy and performance of his assigned client accounts. He will lead strategic client conversations and work across paid media, CRM, RevOps, conversion optimization, creative, analytics, and website improvements to ensure each part of a client’s marketing ecosystem supports its broader business goals. He will also provide strategic and technical direction to Account Managers and Specialists while helping develop the Lead Generation & CRM team as it grows.
Joey will continue developing Dreww’s capabilities in HubSpot, CRM architecture, attribution, reporting, and RevOps while taking on greater responsibility for account strategy, team development, and the continued evolution of the agency’s Lead Generation & CRM offering.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.