April 12, 2022
Dreww’s team orchestrated a photo production for Cirque du Soleil. The goal of this campaign was to illustrate the Canadian entertainment company’s collaboration with Champagne Nicolas Feuillatte, the youngest of all the major Champagne brands.
Champagne Nicolas Feuillatte has been a premier partner for Cirque du Soleil’s shows since 2018. As both companies share the same ideals, to constantly reinvent themselves and create moments of wonder and inspiration, it was clear to Dreww that this aspect had to be highlighted throughout the production.
The full-day production took place in Park Frederic Back, a Montreal landmark with intriguing ecological spheres, and featured several of their artists: Louis-Philippe Jodoin (juggler), the Ganbaatar sisters (contortionists), and Ugo Laffolay (strongman).
The images beautifully illustrate the circus performances, as well as the refinement of the champagne bottles. This perfect pairing allowed Dreww to create several scenarios, including juggling, contortion, and strength performances, as well as several group settings.