Second Cup Café launches a dating app

Montreal, March 30, 2022 – Second Cup Café, the largest Canadian specialty coffee retailer, is launching a dating app called Second Cup Dating, based on the future of online dating: coffee compatibility.

Second Cup Café knows a thing or two about coffee, but also about dating. Did you know that approximately 80% of first dates are held in coffee shops? Second Cup Café baristas from coast to coast can determine the compatibility of two people based on their coffee preferences.

Second Cup Café partnered with Craig Smith O’Callahan, a dating coach and coffee expert to develop a complex algorithm that uses people’s unique coffee preferences to find them a perfect match-a. After having been tested by real people over the course of 3 months, it’s safe to say that Second Cup Dating is a resounding success. The app will be available to the public in the App Store or Google Play Store as of April 1, 2022.

More details are available on Second Cup’s website: https://secondcup.com/en/coffee-date/

About Second Cup Café

Founded in 1975, The Second Cup Ltd. is a Canadian specialty coffee retailer operating franchises and company-owned cafes across Canada. The company’s vision is to be the Canadian specialty coffee brand of choice across Canada, committed to superior quality, innovation and profitable growth.