Full-service digital
advertising agency
and production studio.

We are a collective of multi-disciplinary digital natives, all working together as one, to propel your brand online.

We tell your story
and propel your brand.

In an era of ultra specialization, we know that you’re the best at what you do. And we’re the best choice to help you let the world know it! We tell your story and propel your brand through the noise by using engaging content distributed across online platforms.

Dreww's Special Sauce

We are known for our special Dreww Sauce. It’s a proprietary formula we use to propel your brand online. Tried, trusted, and true (or Dreww 😉).

01

Engage

We produce content that propels your brand past the noise to effectively engage you with your target audience.

02

Re-Engage

We use custom audience segmentation across all major advertising platforms including Facebook, Instagram and Google ads to re-engage users who have interacted with your brand in order to create multiple touchpoints with your engaged audience.

03

Convert

Using a clear and concise call-to-action, we target engaged consumers with the right message that converts them from browsers into buyers.

Dreww's Secret Ingredients

This is what makes our Special Sauce work for our clients.

01

We find your audience

Our core team of digital natives grew up online. We know how to find your target audience and we speak their language.

02

We understand what inspires them

We create and share engaging content that is entertaining, informative, valuable and that keeps your target audience coming back for more.

03

We create lasting connections

We build communities that help your brand stay connected with your consumers in authentic and memorable ways.

What makes us different

We Are Digital Natives ⁰¹

We Are A Multi-disciplinary Collective ⁰²

We Believe In an Audience-first Approach ⁰³

01

Our core team is composed primarily of digital natives who grew up online and live in the social ecosystems you want to bring your brand into. As much as we play on the world wide web, we are also friends, acquaintances and colleagues with many of the thought leaders and influential content creators that make up the fabric of this social ecosystem.

02

A successful digital communications campaign requires multiple types of creative skill sets to come together and work as one to propel your brands online. We bring strategists, producers, filmmakers, photographers, web designers, social media managers, ad buyers, publicists, influence campaign managers, and copywriters together to create amazing work for you.

03

We know what inspires your target audience, how to speak their language and where they hang out online. And we also know what kind of content they care about and how to introduce them to your brand in order to make a great first impression.

The Journey to Dreww

2007

First Facebook Business – the spark

At 15, Andrew and 3 of his buddies started producing “freestyle” skiing videos under the name N*J*W*A. Their videos eventually gained numerous likes and shares, leading them to create t-shirts and stickers to sell at school and even online through a small e-commerce website they created.

2010

Briefly Studies Commerce at John Abbott College

After a successful first semester at John Abbott College, Andrew already knew he was ready for other challenges.

2011

AMJ Media is Launched

As a digital native, Andrew had already acquired a deep understanding of social, and the strengths, weaknesses and potential of different approaches and platforms to propel consumer brands past the clutter and into the conversation.

2013

First Steps into the publishing world

Andrew took his first steps into the publishing world as a Co-Founder and Editor-in-Chief of CanadaNightlife.ca where he wrote editorial articles that were shared on Facebook to generate traffic to the website. It was this experience that showed him the true power of social media when it came to diffusing a message to the general public.

2015

Director of Marketing of Beachclub

Andrew was involved in the business strategy to make Olivier Primeau the face of the brand and turn him into an online celebrity. The highly successful strategy included a worldwide public relations stunt to have Kylie Jenner celebrate her 18th birthday at Beachclub.

2018

Independent Studios, a film production studio for brands is launched

Launched in early 2018, the new company, a film production studio, worked in parallel with AMJ Media Inc, to produce commercials, mini-documentaries and web-series for brands.

2018

The Audacieux Documentary is Released

Audacieux was produced by Illico Videotron and documents Olivier Primeau’s life and social media success and includes Andrew’s thoughts and marketing strategy throughout.

2020

Andrew Nominated in Infopresse’s 30 under 30

In March 2020, Andrew was nominated by Infopresse on their list of 30 people under 30 inspiring the future of the media and marketing industry in Quebec, Canada.

2021

AMJ MEDIA Inc. Merges with Independent Studios Inc. to become Dreww Inc.

After the last couple of years of working together, the 2 companies combined service offerings and a core collective team to be able to offer their clients even more with full-service marketing and advertising expertise.

Our Leadership Team

Patrice Lavoie

Role: Directeur corporatif Affaires publiques et médias
Company: Loto-Québec
Relationship: Client

Nous sommes très satisfaits de nos collaborations avec Andrew. Audacieux et efficace, Andrew est doté d’un bel instinct qui l’amène à réfléchir au-delà des tendances et des sentiers battus, générant par la même occasion des idées novatrices qui se démarquent. Cette créativité est aussi dotée d’un sens aigu de l’organisation, car il assure aussi une réalisation impeccable de ses projets. J’ai pu constater également qu’il savait mobiliser et motiver ses équipes. À cet effet, il est clairement la preuve que le leadership n’attend pas la somme des années. Grâce au travail d’Andrew, la marque Loto-Québec a pu rayonner à quelques occasions, notamment lors du lancement de la loterie Grande Vie. Je le recommande sans hésiter pour vos projets.

Vanessa Lapointe

Role: Lawyer/Certified Mediator
Company: Borden Ladner Gervais LLP (BLG)
Relationship: Supplier

I believe that it is Andrew’s ability to read people and his genuine interest in the human mind that give him a perfect vantage point to see and understand what his client’s market wants, and deliver it to them. There are a lot of things an entrepreneur can successfully or seamlessly fake, but real curiosity about the human psyche is not one of them. Andrew has that inquisitiveness and puts it to great use, whether it be in marketing, film production or as an artist agent. Also, what is most impressive about Andrew: he is not interested in success for the sake of it. He clearly wants to impact other people’s lives and make the collectivity benefit from his hard work. Mark my words, everything Andrew will touch over the next few years will turn to gold, and one could only hope to be along with him for the ride.

Etienne Dancose

Role: Director of Business Activities
Company: Cidrerie Lacroix
Relationship: Client

One sure thing is that influencers campaigns are THE thing right now. However, how many brands really have impact using such strategies? Not so many. Most of the time, you can feel its product placement. This is something Andrew & the team managed perfectly. We made sure our campaign was going to be relevant for our consumers and strike their imagination. Having impact. By making sure all our partners and creators posted quality content, the same day at the same time, we flooded Quebec’s Instagram’s pages with amazing images and captions of delicious looking ciders. A few days into the campaign, we’re already seeing results on the field! Bigger orders from retailers, amazing feedbacks from consumers and many more apples in Quebec’s houses. Summer can now begin!

Jean Castonguay

Role: Chairman, CEO, Co-Founder
Company: Cognisens Technologies
Relationship: Client

Andrew is a motivated entrepreneur driven by initiative and opportunity. His rapid and refined growth of expertise in the social marketing domain is a testament to his creative talent. As CEO of CogniSens Inc., the creators of NeuroTracker, a world leading technology in cognitive training, I had the opportunity of working closely with Andrew. With his publicist team, Andrew executed a North American public relations campaign for us during the 2017 Super Bowl, where MVP QB Matt Ryan, was an avid user of NeuroTracker. The earned media coverage Andrew generated for us via a viral video on Facebook generated millions of dollars in media coverage value, most notably being the interview he booked for us which resulted in Fox News presenting a 3 minute cameo of NeuroTracker during the Super Bowl pregame show - a priceless media opportunity! Having the opportunity of seeing Andrew grow up over the last 15 years, I take great pride in acting as one of Andrew’s many mentors. I am confident he will continue to do great things over the course of his career.

Brett Goldenburg

Role: Product Director
Company: Mindgeek
Relationship: Client

I have worked with Andrew for over 10 years on various entrepreneurial and corporate projects. He has demonstrated incredible marketing savvy and innovation. I co-founded CanadaNightlife.ca with Andrew about 8 years ago, where he quickly took over and lead the entire product and marketing. Andrew grew the website from a small blog to an online magazine with thousands of monthly visitors with dozens of partners and writers. Since then I’ve worked with him on other projects where he has brought leadership and experience in marketing and production to the table. This list would not be complete without someone as dedicated and skilled as Andrew.