About 75% of ProteinCo’s online sales came through Amazon. The team wanted to rely less on one channel and grow sales on its own Shopify store, where margins are higher. Meta Ads were run in-house without a clear structure, so the channel had a lot of room to grow.
ProteinCo grew its own store with $76.8K in Meta revenue in three months
We started with discovery and customer research, and turned it into a messaging framework: angles, proof points and formats. Then we rebuilt the Meta Ads account and managed it for profitable growth.
Our team produced the creative end to end: founder-led video we shot and edited, creator UGC and static ads. We built offers around Duo and Trio bundles to raise basket size. ProteinCo’s founder is an endurance athlete, and his videos consistently beat polished brand creative because they felt credible to runners and cyclists. Bundles gave shoppers an easy reason to buy more than one product.
$76.8K in Meta-attributed revenue from August 1 to October 31, 2026, from 370 purchases at 2.6x ROAS. Bundles pushed the average order to about $208. August was the record month, with 174 purchases and $35K in revenue.
The best ads: an ambassador hydration video at 5.4x ROAS and 59 purchases, a Trio bundle “free bottle” static at 6.8x ROAS, founder cycling UGC at 3.3x, and Duo bundle creator UGC at 3.0x with the highest click rate (3.4%).
I only have positive things to say. The content is a 10/10, and I’m grateful for all the work the team puts in.
Cimon Brouillette, Co-owner & Marketing Director, ProteinCo
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