Born and Raised on the Internet
We live close to the platforms, the content, the culture, and the way people interact with brands online.
Our Story
Dreww was born from internet culture, not adapted to it
Dreww officially launched on January 19, 2021, from the fusion of AMJ Media Inc. and Independent Studios Inc., but the roots of the agency go back much further.
Before Dreww had a name, we were already building on the internet.
In 2007, founder and president Andrew Johnson was a high school student posting freestyle skiing videos online with his friends under the name N*J*W*A. They filmed park sessions, edited the footage, shared the videos on social media, and watched how content could shape the way people saw them.
That attention quickly turned into something more. Andrew and his friends created t-shirts and stickers, wore them in their videos, launched a small online store, and sold the merch to people at school.
Long before “creator economy” became a term, they were already learning how content, community, brand, and e-commerce could work together.
That early experience shaped the way Andrew thought about marketing. Social media was not just a place to post. It was a place to build perception, create demand, and turn attention into business value.
Dreww was built from that internet-native foundation: the belief that content can shape attention, attention can influence behaviour, and with the right systems, marketing can become business growth.
Who we are
Digitally native, creatively driven, and focused on outcomes
Dreww is made up of people who grew up on the internet and still live close to it: the platforms, the content, the culture, and the way people interact with brands online.
Driven by Curiosity & Continuous Learning
We have an immense thirst to keep testing, improving, understanding what comes next, and challenging the status quo.
Thoughtful, Analytical, and Intentional
We care about the small details because they shape the quality of the work, and we believe in raising the standard by taking ownership and telling the truth.
Focused on Outcomes, Not Activity
The goal is not to create more noise; it is to help businesses build marketing that creates genuine value.
Our Space
A Montreal office and production studio built for collaboration and content creation
Dreww’s office and in-house production environment gives the team a physical space to collaborate, create, shoot, edit, meet, plan, and build.
The space supports the way Dreww works: strategy sessions, client meetings, creative development, content production, editing, team collaboration, and day-to-day execution.
It also helps make the agency tangible. Dreww is not only a remote collection of specialists. It is a team with a real creative environment, production capacity, and a shared space where ideas, campaigns, content, and client work come to life.