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Porsche Travel Experience British Columbia
Influencer Activation
About Porsche Cars Canada, Ltd.
Established in 2008, Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of the Porsche 911, 718 Boxster and 718 Cayman, Taycan, Panamera, as well as Cayenne and Macan. Headquartered in Toronto, Ontario, since 2017, PCL takes pride in providing Porsche customers with a best-in-class experience, in keeping with the brand's 70-year history of leadership in the advancement of vehicle performance, safety, and efficiency.Porsche Travel Experience
Interior British Columbia, Canada
September 20th - 23rd 2022
Porsche Travel Experience | B.C. Interior
- Porsche Cars Canada is excited to present the B.C. Travel Experience, an excursion that will immerse you in British Columbia’s beautiful landscapes from behind the wheel of a Porsche 911 Carrera 4S two-door sports car.
- With 1,160 km of driving pleasure, this 4 day, 3 night excursion features winery tours and a helicopter experience with spectacular views of the Okanagan Valley.
- You will experience luxury accommodations at 3 of B.C.’s most iconic hotels along with unique culinary experiences throughout the duration of your stay.
Porsche Travel Experience B.C.
Itinerary | Day 1Tuesday, September 20th
Meeting Point
Fairmont Vancouver Airport
Your first destination will be the Fairmont Vancouver Airport located in the Vancouver International Airport (YVR). Coffee and refreshments will be offered at the lounge where your journey will begin.
Squamish
Sea to Sky Gondola Visit
Ride a gondola to the top of the mountain 885 meters above sea level and enjoy the spectacular views of beautiful B.C.
Fergie's Café
Lunch
Enjoy lunch at Fergie's Café, a beloved brunch spot located in Squamish, B.C. that offers delicious locally-sourced options for all.
Hotel
Four Seasons Whistler
4591 Blackomb Way, Whistler, BC
1 (604) 935-3400
Sidecut Restaurant
Dinner
Experience the best of alpine dining at Sidecut restaurant, offering the finest hand-cut prime steaks and seafood in Whistler, that brings you the best of the Sea to Sky region.
Tobiano Golf Resort
Lunch
Enjoy lunch at The Black Iron Club & Grill with stunning views of the Tobiano Golf Course embedded in British Columbia's natural landscape.
Hotel
Sparkling Hills Resort & Spa
Sparkling Hill Resort, 888 Sparkling Pl, Vernon, BC
1 (877) 275-1556
Porsche Travel Experience B.C.
Itinerary | Day 3Thursday, September 22nd
Heli Tour
Fitzpatrick Family Vineyards
This one-of-a-kind experience combines a scenic helicopter tour with a stop for lunch at one of the best wineries in the Okanagan Valley.
Winery Visit
Lunch
Take in the spectator views of the Okanagan Valley while enjoying a delicious lunch at the Fitzpatrick Family Vineyards.
Hotel
Spirit Ridge Resort
1200 Rancher Creek Road, Osoyoos, B.C.
1 (250) 495-5445
Porsche Travel Experience B.C.
Itinerary | Day 3Friday, September 23rd
8:00Breakfast
9:00Hotel check-out
16:30B.C. Travel Experience concludes
15:45Flight to helicopter base
18:30Hotel check-in & leisure time
19:30Dinner at the hotel
Sandpiper Golf Club
Savour the waterfront view of the Harrison River while enjoying a locally-sourced lunch at the Sandpiper Golf Club.
Lead Instructors & Key Contact
Stefan Rzadzinski
Stefan has a background of 20 years in motorsports and 10 years as a driver coach, including racing with Porsche. He has competed all over the world, from the Porsche GT3 Cup in Canada, to Indy Lights in the United States and the Chinese GT3 Championship. His success across every continent and series means he brings a wealth of experience to all of the participants at Porsche Experience. 2022 will see him working his fifth year with Porsche Experience.
Pierre Desmarais
Pierre has been involved with the Porsche Brand for more than 30 years, having started racing in the Porsche one-make race series in the 1980s. He has since been involved in numerous marketing programs for the brand, such as introducing new cars to the sales force and the general public. Sharing his passion for teaching is his main objective, and he loves winter.
Important Travel Information
ID Card/Passport/VISAFor non-Canadian participants, you will need a valid Passport to enter Canada. Participants from outside of Canada should check the Canadian Border Services Agency’s website to verify visa requirements according to the regulations of the respective country of residence. Invitation letters for applying for a visa are available upon request.
CurrencyIn Canada, you pay in Canadian dollars. Automatic teller machines are available nationwide. Credit cards are widely accepted as a cashless payment method in Canada.
ElectricityThe electrical supply in Canada is 110 Volts; the frequency is 60 Hz. You will need an appropriate adapter for electrical devices which are not from North America.
Drivers LicenseIt is absolutely essential that you carry a valid driving license with you in order to take part in the driving program. The following driving license will be accepted: Canadian driving license or US driving license or EU driving license in English or International driving license only in conjunction with a national driving license.
Photo/VideoDuring the event we will have a professional photographer on site, however please feel free to bring your own photo/video camera with you.
SmokingSmoking in Canada is banned from all indoor public spaces including restaurants and bars. Smoking is also not allowed in most hotels, any exception is normally done with additional costs to the room guest. Should a participant choose a smoking room*, any additional costs from the hotel will be charged to the participant as part of the hotel incidentals. *based on hotel policy and availability.
Intoxicating SubstanceIt is strictly prohibited for any participant in Travel Experience Canada driving program to be under the influence of alcohol, marijuana or any other intoxicating drug or substance, legal or illegal, during the driving event. This is a zero tolerance policy. The Event Manager shall be entitled to exclude a participant from participation in the event or any part thereof if they have any reason to believe that a participant has violated this policy. No reimbursement of the event price will be made in the event that a participant is excluded from participation in the event, in whole or in part, as a result of a violation of this policy
Health ConsiderationsPregnant women and persons with a history of serious health conditions, including, but not limited to, heart attack, angina or stroke should not participate. Participants should have no known physical or mental impairments that could put them or others at risk by their involvement in the scheduled course.
Medical CareWe are able to ensure first aid with our First Aid and CPR/AED trained event staff.
Contact InformationIn urgent cases please contact:
Kristi FergusonManager, Events, Motorsports and Porsche Experience
Your Mandate
The production (filming and editing) of 1 Instagram Reel featuring the Porsche Travel Experience British Columbia and a total of at least 12 Instagram stories (3 per day, for the 4-day duration of the experience). The Reel is to be published on Instagram, in addition to providing rights of usage for organic repost by Porsche Cars Canada.
Posting Criterias
1 post on Instagram (Reel)
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The duration of the video has to be 15 secs-1:30 min.
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The video has to summarize the overall experience of the creator during the Travel Experience, and include shots of the creator driving around the provided Porsche vehicle, the scenery, the various included activities, etc.
Content Considerations
We’ve included the following guidelines to help ensure you’re able to capture high-quality content that aligns with the Porsche brand and standards. We encourage you to consider the following:
- The official pronunciation for Porsche is “Por-scha” and not “Por-sche”, because of its German origin. It’s extremely important for the creator to pronounce it correctly at all times in video content (example here).
- Abide by federal and provincial driving/road laws. No illegal parking or driving.
- Follow all safety guidelines and protocols in place.
- Showcase the car’s capabilities.
- Include as much of the car as possible in each shot when flming/shooting the exterior.
- Ensure the vehicle is brightly lit, but not over exposed.
Additionally, these are some things to avoid in order to ensure that your content aligns with the Porsche corporate identity. When shooting, avoid:
- Sitting or standing on top of the car.
- Holding the camera and filming video while driving the vehicle.
- Filming yourself eating or drinking while driving the vehicle.
- Cursing or using language that doesn’t align with the Porsche brand.
- Highlighting other brands in footage/images.
Content Ideas
Important Details For Your Post
Both for Instagram Reels and Stories:- For the Reel, your caption MUST tag @porschecanada.
- @porschecanada MUST be tagged in postings.
- Use #PorscheTravelExperience and #TravelExperienceCanada (postings can also include #PorscheCanada and #Porsche911).
Instagram Reel
Content Approval
The creator will be asked to join a platform called Tagger for the approval of the content. This platform will also pull the campaign performance statistics.
Dimensions
The video format has to be 9x16, optimal for Reels and TikTok. Ideally filmed in a 4K resolution, but can be in 1080p.
"Branded Content" Tag
Your FEED and STORIES posts must use the "Branded Content" toolkit provided by Instagram when posting your content. This is MANDATORY.
