Montreal, Quebec, August 2026 - Following the growth of Monsieur Gustav’s French-language social media presence in Quebec, Agropur has expanded Dreww’s mandate to launch and manage a new English-language social media presence for the fine cheese brand across the rest of Canada.
Dreww began working with Monsieur Gustav in January 2025, leading the brand’s social media strategy, content creation, social media management, community management, and content amplification in Quebec through the agency’s Always-On Social Media service offering.
Since then, Dreww has helped rejuvenate Monsieur Gustav’s presence on social media through a social-first strategy centred on short-form video, platform-native content, and active community management. From January 2025 through July 2026, Monsieur Gustav’s French-language social media channels generated 35 million views and ~250,000 engagements, while adding over 10,000 new followers.
Building on these results, Agropur has expanded Dreww’s mandate to launch Monsieur Gustav’s English-language social media presence for the rest of Canada. Dreww will apply the approach developed in Quebec to a new audience, with the goal of building awareness, engagement, and an active community around Monsieur Gustav across the Canadian market.
“What we’ve built with Monsieur Gustav in Quebec shows what can happen when an established brand commits to social media as an ongoing channel for building attention and community, rather than simply a place to publish content. We’ve learned a lot about the content people respond to and how to bring Monsieur Gustav’s personality to life on social. Now we have the opportunity to take those learnings and build a new English-language audience from the ground up,” says Andrew Johnson, Founder and President of Dreww.
As part of the expanded mandate, Dreww will lead social media strategy, short-form video content creation, social media management, community management, and content amplification for Monsieur Gustav’s new English-language channels, while continuing its existing work on the brand’s French-language presence in Quebec.
The expanded mandate marks the next phase of Dreww and Agropur’s partnership, extending the social-first approach developed for Monsieur Gustav in Quebec to consumers across the rest of Canada.
Follow Monsieur Gustav’s new English-language account on Instagram and TikTok to discover the latest content from the brand.
About Monsieur Gustav
Monsieur Gustav is a fine cheese brand developed and marketed by Agropur with a mission to make the world of fine cheese more accessible to consumers. The brand offers a wide selection of cheeses designed to help consumers discover new flavours, varieties, and textures.
About Agropur
Agropur is the largest dairy cooperative in Canada and one of the leading suppliers of dairy products in the retail, food service, and industrial sectors in North America. Founded in 1938, the Cooperative is a source of pride for its 2,700 members based in Quebec, New Brunswick, and Nova Scotia, as well as for its 7,000 employees. Operating 28 plants in Canada and the United States, Agropur generated revenues of $8.9 billion CAD in 2025 and processed 6.7 billion liters of milk. The Cooperative continues to grow while creating value for its communities by offering nutritious, high‑quality dairy products.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.