Montreal, Quebec, August 2026 - Following the growth of Monsieur Gustav’s French-language social media presence in Quebec, the fine cheese brand has expanded Dreww’s mandate to launch and manage a new English-language social media presence across the rest of Canada.
Dreww began working with Monsieur Gustav in January 2025, leading the brand’s social media strategy, content creation, social media management, community management, and content amplification in Quebec through the agency’s Always-On Social Media service offering.
Since then, Dreww has helped rejuvenate Monsieur Gustav’s presence on social media through a social-first strategy centred on short-form video, platform-native content, and active community management. From January 2025 through July 2026, Monsieur Gustav’s French-language social media channels generated 35 million views and ~250,000 engagements, while adding over 10,000 new followers.
Building on these results, Monsieur Gustav has expanded Dreww’s mandate to launch its English-language social media presence for the rest of Canada. Dreww will apply the approach developed in Quebec to a new audience, with the goal of building awareness, engagement, and an active community around Monsieur Gustav across the Canadian market.
“Over the past year and a half, Dreww has demonstrated a strong understanding of the Monsieur Gustav brand and how to bring it to life on social media. The team has been willing to think differently and develop an approach that helps the brand stand out and connect with consumers in a different way. When we decided to expand our presence to the rest of Canada, it was natural for us to continue this work with Dreww and entrust them with this new mandate.”
- Véronique Ostiguy, Domestic Brands & Shopper Marketing Manager – Fine Cheeses
“What we’ve built with Monsieur Gustav in Quebec shows what can happen when an established brand commits to social media as an ongoing channel for building attention and community, rather than simply a place to publish content. We’ve learned a lot about the content people respond to and how to bring Monsieur Gustav’s personality to life on social. Now we have the opportunity to take those learnings and build a new English-language audience from the ground up.”
- Andrew Johnson, Founder and President of Dreww
As part of the expanded mandate, Dreww will lead social media strategy, short-form video content creation, social media management, community management, and content amplification for Monsieur Gustav’s new English-language channels, while continuing its existing work on the brand’s French-language presence in Quebec.
The expanded mandate marks the next phase of Dreww and Monsieur Gustav’s partnership, extending the social-first approach developed for the brand in Quebec to consumers across the rest of Canada.
Follow Monsieur Gustav’s new English-language account on Instagram and TikTok to discover the latest content from the brand.
About Monsieur Gustav
Monsieur Gustav is a fine cheese brand with a mission to make the world of fine cheese more accessible to consumers. The brand offers a wide selection of cheeses designed to help consumers discover new flavours, varieties, and textures.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.
Olivia Rijntjes
