Montreal, Quebec, October 5, 2026 – Cul-de-Sac, a Quebec-based brand of conversation card games, has retained Dreww as its ecommerce growth agency. The partnership will focus on building a more predictable growth engine for its Shopify business, with contribution margin as the primary measure of performance.
Cul-de-Sac’s founder, Rozi Bertrand, built an audience through her podcast, Apéro Sexo, and content about sex, dating, and relationships. She then developed a product for that audience: card games that help couples, friends, and people dating have deeper conversations.
Her journey reflects the creator economy: building a community through content, then creating products around its interests. Olivier Primeau’s Beach Day Every Day and MrBeast’s Feastables illustrate this model of turning an audience into a consumer brand. For Cul-de-Sac, the next stage is to build on that connection and consistently attract customers beyond the podcast’s audience.
Promoting the games through Apéro Sexo remains a natural way to reach listeners. Building predictable growth also requires a coordinated approach to advertising, the online shopping experience, and customer retention. Dreww’s ecommerce marketing mandate will bring those activities together.
The partnership combines creative strategy and ad development with Meta Ads, Google Ads, Klaviyo email marketing and automations, and Shopify conversion rate optimization (CRO). These services form a connected approach to acquiring customers, turning interest into purchases, and building lasting customer relationships.
Rozi will remain the creative driving force behind Cul-de-Sac, collaborating with Dreww to develop stronger advertising creative. Dreww’s role is to translate that vision into measurable commercial performance by connecting content, paid media, conversion, and retention.
The partnership is built around growing contribution margin: the revenue remaining after discounts, refunds, direct product costs, payment fees, advertising spend, and fulfillment costs. Rozi was drawn to this approach because it measures success by what remains after the costs of generating sales, rather than revenue or return on ad spend (ROAS) alone.
“I’m proud to partner with a new generation of entrepreneurs embracing the full potential of the creator economy. That’s what excites me about working with Rozi and Cul-de-Sac. She has a simple product with a clear value proposition, and she’s bringing together organic content, storytelling, and audience building. We’ll add a sophisticated ecommerce growth program to that foundation. I’m confident that, together, we can deliver exceptional financial performance,” says Andrew Johnson, Founder and President of Dreww.
“When I launched Cul-de-Sac two years ago, I never imagined we’d be where we are today. I’m very happy to be working with Dreww because I know they can take Cul-de-Sac beyond the goals I had set for myself. This is a partnership where everyone wins, and that’s what will allow us to build strong, lasting growth,” says Rozi Bertrand, Founder of Cul-de-Sac.
The partnership will strengthen Cul-de-Sac’s growth foundation in Quebec and support its longer-term ambition to expand into English Canada and the United States.
About Cul-de-Sac
Cul-de-Sac is a Quebec-based brand of conversation card games founded by Rozi, the entrepreneur behind Apéro Sexo. Its editions help couples, friends, and people dating explore conversations about relationships, intimacy, and connection. Products are available through the brand’s Shopify store.
About Rozi Bertrand
Rozi Bertrand is a Quebec entrepreneur, content creator, and podcast host with a background in sexology. Through Apéro Sexo and her digital content, she explores sexuality, dating, and relationships. She is also the founder of Cul-de-Sac, a conversation card game brand that brings those discussions into people’s everyday lives.
About Apéro Sexo
Apéro Sexo is a French-language podcast hosted by Rozi. Through conversations with experts and guests, the show explores sexuality, intimacy, dating, relationships, breakups, and single life. It offers a space for open discussions about the questions and experiences that shape people’s romantic and sexual lives.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.
Andrew Johnson
