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Lead generation that ends in signed deals.

Dreww runs inbound lead generation for B2B & B2C businesses that sell through a sales team. Ads, performance creatives, landing pages, tracking, HubSpot CRM and sales follow-up, connected in one system, so you can see which ads bring in revenue and get visibility into your ROI.

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4.8 · 40+ Google reviewsHubSpot Gold PartnerMontréal · FR / EN

Monsieur GustavNatrelLafleurSacs LambertQuesadaSecond CupThe Great GentlemanPrime VideoMaitre GlacierCidrerie LacroixJust For LaughsVille De LavalArchibald Microbrasserie

What it is

What is inbound lead generation?

Inbound lead generation uses marketing to attract people who could become clients, and turns their interest into a conversation with your sales team. It should be measured in signed deals, not forms filled out.

Most companies buy it in pieces, or tried one piece and gave up because it didn’t work: one agency for ads, another for the website, a CRM nobody fully set up. Each piece can look fine on its own, but with hidden leaks in between them. Our lead generation runs every piece of the funnel as one system, from first click to the signed contract.

  • TrafficMeta and Google Ads, with static and video ads created for them
  • ConversionLanding pages that convert and forms that qualify
  • VisibilityTracking and attribution with HubSpot reporting, from click to contract
  • ClosingSpeed-to-lead, follow-up and training for your team

Sound familiar?

“We’ve invested in ads, but never knew how much they were bringing back.”

Most of our first calls start with one of these. Here’s how the system answers each one.

AndrewFounder & President, Dreww

We spend on ads every month, but honestly, I can’t say what they bring back.

That’s the first thing we fix, from first click to signed deal, right in your HubSpot.

Leads go cold after the first call. Or right after we send the quote.

We set up speed-to-lead routing and follow-ups that keep going after the quote, and train your team on them.

Our CRM isn’t really set up for this. Half the team doesn’t use it.

We build the pipelines, stages and reports for inbound, then train your team so it sticks.

Our website, ads and CRM are all handled by different people.

Our team runs all of it, in-house, wired together. That’s the Paid Inbound System.

Talk to Andrew about your funnel…

The Paid Inbound System

From first click to signed deal. One system.

Most agencies run one piece. A great ad sends people to a page that doesn’t convert, into a CRM nobody reads, to a sales team that calls back three days later. We build and run all seven, wired together.

01 · Get in front of the right buyers

Meta & Google Ads, optimized for signed deals

Campaigns built around your ideal client and your real deal size. The platforms learn from who actually signs, not from who fills out a form.

OutcomeYour budget follows signed deals, not cheap clicks.

example
CampaignsLast 30 daysOptimizing for: signed deal
CampaignDeliveryResultsCost per resultAmount spent
Residential services · QCActive38 qualified leads$316$12,010
Commercial services · QCActive17 qualified leads$365$6,205
Retargeting · all servicesActive9 qualified leads$214$1,926
Broad audience · lead form testOff3 qualified leads$3,333$10,000
Signal from HubSpot: Deal won · $48K sent to Meta & Google

02 · Make them stop scrolling

Statics & video made for the ads, not the brand book

Our in-house team writes, shoots and edits the creative. Every concept is tested, and winners are picked by the deals they bring in.

OutcomeAds people stop for, with fresh winners every month.

Erco-Pascal-Vlog-FR
erco.caSponsored
Erco-Generatrice-Promo-Base-Incluse-9-16-FR
erco.caSponsored
Federal-Steel-Talkinghead-Rackingcost-ENG
federal_steelSponsored
Erco-Eric-Talkinghead-Tableau-FR
erco.caSponsored
Fulltime-Direct-ROI-Voicemail-9-16-FR
Fgofulltime.aiSponsored
Erco-VO-Toit-Commentaire-FR
erco.caSponsored
Federal-Steel-Talkinghead-Toolvalue-ENG
federal_steelSponsored
Erco-Generatrice-Prix-9-16-FR
erco.caSponsored

Real ads for our lead gen clients · Meta Reels & Stories, 9:16

03 · Turn the click into a conversation

Landing pages built to convert, and to qualify

One page per offer, with a short form that screens for fit before anyone books a call. Your sales team only talks to buyers worth their time.

OutcomeMore of the right people book a call. Fewer tire-kickers.

info.erco.ca/en/generators
ERCO generators landing page
+70%visit-to-lead conversion
~3Xmonthly leads

ERCO landing page, designed, built and optimized by Dreww

04 · Follow every lead, end to end

Tracking & attribution from first click to signed contract

We install the Meta and Google pixels and set up Google Tag Manager and HubSpot tracking, so every lead keeps its source all the way to the deal. Then signed deals are sent back to Meta and Google, so the ads learn from who actually buys.

OutcomeEvery signed deal shows the ad that started it, naturally optimizing the algorithms over time.

HubSpotGoogleMetaGoogle Tag Manager
JM
Jordan MartelOperations Director
Lifecycle stage
Customer
Original source
Paid social · Meta
Contact owner
Marc L.
Activityexample
  1. Clicked a Meta video adFounder story · UTM and click ID saved
  2. Form submissionLanding page · deal size, timeline, team
  3. Lifecycle stage changedLead → Marketing qualified lead
  4. Call logged · connectedDiscovery call booked
  5. Deal created · $48KDeal pipeline · Discovery
  6. Deal stage: Closed wonOffline conversion sent to Meta & Google

05 · Build a CRM made for inbound

HubSpot CRM implementation, made for inbound

We map and configure HubSpot around how you sell: lead and deal pipelines, lead management and website form intake, plus the automations, workflows and AI agents that move leads forward. Then we train your team so it sticks.

OutcomeEvery lead lands in the right pipeline, with the right rep, automatically.

HubSpot pipelines, built for inboundexample

Lead pipeline

New 12

Form · landing pageAuto-assigned to Marc

Form · quote requestAuto-assigned to Julie

Attempting 5

Called, no answerTask: retry in 2 h

Connected 8

Discovery bookedThu 2:00 PM

Qualified 6

Became a deal$50K–$150K

Deal pipeline

Discovery $310K

Deal · $48KOwner: Marc

Quote sent $220K

Deal · $72KFollow-up day 9

Negotiation $96K

Deal · $96KClose date: Oct 30

Closed won $184K

Deal · $48KSent to Meta & Google

Form intake → contact + dealLead routingWorkflows & tasksAI agent lead summaries

06 · See what every dollar returned

A report you can actually read, not an agency slide deck

A live dashboard in your own HubSpot: conversion rates at every stage of the funnel, inbound pipeline performance, cost per lead and per SQL, CAC, ROAS and revenue by channel.

OutcomeYou see what every dollar returned, in your own HubSpot.

Inbound performance dashboardLast 90 days · example
ROAS17×
Cost per SQL$324
CAC$650
Lead → SQL18%

Funnel conversion

  • Leads180
  • MQLs96 · 53%
  • SQLs32 · 33%
  • Deals22 · 69%
  • Won16 · 73%

Revenue by channel

  • $105KMeta
  • $52KGoogle
  • $15KOrganic
  • $5KReferral

Inbound pipeline created, by month

MayJunJulAugSepOct

07 · Close what comes in

Sales enablement & training for inbound

Inbound leads need a different motion than outbound or referrals. We build the sequences, automated emails and lifecycle stages behind an inbound sales motion (a call within minutes, a recap email on day 2, follow-ups after the quote) and train your team on it.

OutcomeGood leads stop dying after the quote.

New qualified leadInbound · from Meta · assigned to Marc
now
  1. Call within minutes4 min
  2. Sequence email: recap + booking linkDay 2
  3. Discovery callDay 3
  4. Quote sent · lifecycle: opportunityDay 6
  5. Closed won → onboarding emailsCustomer

Example sequence.

Signed deals in HubSpot feed back into the ads, so the whole loop gets smarter every month.

How it works

How we set up your lead generation, step by step

From the first call to a full system in 60–90 days. You see progress from the first week, and your team doesn’t touch anything technical.

  1. Step 1

    Discovery & strategy

    A discovery call with our team, then a review of your ads, tracking, CRM and follow-up. We map the strategy and the funnel.

  2. Step 2

    Production & configuration

    We produce the ads and landing pages, configure HubSpot and install the tracking.

  3. Step 3 · around day 30

    First campaign launch

    Campaigns go live with tracking and HubSpot connected. You start seeing which ads bring in qualified leads.

  4. Step 4 · ongoing

    Analyze, iterate & optimize

    We review the data with you, test new creative and move budget to what actually closes.

What clients say

4.8 · 40+ Google reviews

We’re very satisfied with the quality of Dreww’s work with Second Cup project. They handled the project with professionalism and delivered results that aligned well with our expectations.
Cendrine LavigneMarketing Director
The Dreww team came in with creative, structured ideas that were well aligned with our organizational reality. We reached—and even exceeded—the expectations and objectives we had set for ourselves, both in terms of visibility and engagement.
William DorionSocial media advisor
Dreww stands out for its creative boldness and ability to go off the beaten path. Lucie was a bold idea, deeply rooted in Lafleur, that few agencies would have dared to bring forward back in 2022.
Alexandra TsotsisMarketing Director
Dreww's team is exactly what we needed to grow our presence on Instagram. Working with an agency that has mastered this unique format is what is allowing us to innovate and stay ahead of the curve with our digital presence.
Étienne DancosseMarketing Director
I highly recommend Dreww to any company looking for a serious, committed partner focused on delivering tangible results.
Martine BenoitFounder & President
Thanks to Dreww, we have built a culturally grounded content strategy that creates an authentic connection with Natrel consumers and generates an unmatched level of brand love and engagement.
Audrey PaquetteDigital Marketing Manager
Dreww provides the knowledge and resources to shoot and edit the videos we need. They’ve been able to meet tight deadlines and are very responsive, even during weekends. We’re very impressed by how fast they are able to come up with a new idea.
Brigitte Stakou-BatesBrand Manager
Their team really understood our brand and our challenges, which translated into a high-performing content strategy. Since the start of the mandate, we've seen growth in our engagement and better consistency in our communications.
Laurence GamacheMarketing Director
What particularly sets Dreww apart is their accurate understanding of social media and the concrete challenges brands face on a daily basis. Dreww acts as a true strategic partner, capable of transforming ideas into concrete, high-performing actions.
Hubert ThéorêtMarketing Director
After more than five years of partnership, Dreww has stood out for their passion, professionalism, and commitment. Their team played a key role in our growth and was a pleasure to work with.
Mylène RoySenior Brand Manager
Dreww exceeded our expectations across the board. Their availability, efficiency, and consistently positive attitude, even in the most intense moments, made all the difference.
Claudia GuyCommunications Advisor
We were able to significantly develop Monsieur Gustav’s presence on social media in Quebec. The results speak for themselves: a marked increase in brand awareness over the past year and a more dynamic, engaging, and high-performing social platform.
Véronique OstiguyMarketing Manager
The year we began working with Dreww was also a record year for sales. I would recommend Dreww to any company that wants to take its organic social media platforms seriously, even if it already works with a more traditional advertising agency.
Mélissa LambertPresident and Founder
Lucie made our 75-year-old brand go viral, generated constant media attention, and drove a 35% sales spike at launch, proving Dreww’s Always-On Social Media approach can build relevance and deliver real business impact.
George PapagiannisPresident
I would give 10 stars if I could. Dreww's team have been nothing less than exceptional in building our company website. Professional team, communicative and thorough! 10/10 thank you !
Gloria AnthonyMarketing Director
They underpromise and overdeliver every time. They are not an expense to our business, they are a great investment.
Eric GagnéPresident
Andrew, Olivia and the entire team went out of their way to make sure we got the best results. They have been my go-to agency for years.
Andrea FelliMarketing Manager
The team was very responsive and worked to understand our needs, while putting forward progressive ideas to better our business.
Olivia ChoquetteMarket Development & Sales

Who it’s for

Is lead generation right for your business?

The system pays for itself when a new client is worth a lot and someone is ready to call them back.

A good fit if

  • Each new client is worth a lot to you, in one deal or in repeat business
  • Someone on your team follows up on every new lead
  • You want growth beyond referrals and word of mouth
  • You want to know what your ad spend brings back

Probably not a fit if

Client story · ERCO

ERCO, before and after the system.

ERCO installs every second home generator in Quebec. We rebuilt their landing page, connected ads to HubSpot and tightened sales follow-up. Here’s what changed.

BeforeAfter
Landing page conversionBaseline+70%
Leads per month1×~3X
Return on ad spend—20X+in September
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FAQ

Lead generation questions, answered

Can’t find yours? Ask us on a call.

  • Inbound lead generation is the work of attracting people who could become clients through marketing, and turning their interest into a conversation with your sales team. Good lead generation is measured in signed deals, not in the number of forms filled out.

  • Dreww’s lead generation brings paid media, landing pages, HubSpot CRM, marketing automation and attribution together so qualified leads reach your sales team. One team runs the ads and creative, the landing pages, the tracking, the CRM and the sales follow-up process.

  • The Paid Inbound System is how Dreww runs lead generation. It connects seven parts: ads, creative, landing pages, tracking, HubSpot CRM, reporting and sales enablement. Signed deals are sent back to Meta and Google, so the ads learn from who actually becomes a client.

  • Dreww’s full lead generation system (ads, landing pages, CRM and tracking) is typically live and producing leads within 60 to 90 days. Most clients reach a first milestone around day 30, when tracking and HubSpot are connected and campaigns are live.

  • No. Dreww’s fees cover strategy, creative production, campaign management and reporting. Ad spend is paid to the platforms, such as Meta and Google. Your proposal lists our fees and the recommended ad budget separately.

  • No, but Dreww recommends HubSpot as one of the best in-industry platforms for lead generation. It lets us track each lead from the first ad click to closed revenue, which is how we measure what your marketing produces. If you use another CRM, we can start with it and help you migrate to HubSpot when your tracking needs it.

  • Dreww measures lead generation by MQLs, SQLs and conversion rates at every stage of the funnel, not only reach and clicks. We connect your ads, landing pages and CRM so you can see the real revenue generated per channel in your HubSpot account.

  • Dreww’s lead generation is built for B2B and B2C businesses that sell through a sales team, where each new client is worth a lot in one deal or in repeat business, and someone is ready to follow up on every new lead.

  • At Dreww, strategy, content production, paid media, CRM and reporting are handled by one team. Because we own the entire inbound ecosystem, we can give you a clear strategy and full visibility at every stage: our reports connect spend to leads, every stage of the funnel and revenue, and new creative is produced every month. If your current contract has a few months left, we plan the transition so your campaigns don’t stop.

  • Yes. Dreww’s team works in French and English every day. We write Quebec French campaigns and landing pages from the start rather than translating them, and we can run campaigns in both languages at the same time, for Quebec and the rest of Canada.

  • Book a discovery call with Dreww. We look at your goals, your sales process and your current marketing, then tell you plainly whether Dreww is the right fit. If it is, you receive a proposal with the scope, timeline and fee.

Your next step

Tell us where your funnel is today and where it needs to go. Andrew will come back with an honest take on whether we’re the right fit, and what your system should look like.

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