heysimone Retains Dreww to Manage Paid Media for User Acquisition

Montreal, Quebec, November 11, 2026 – heysimone, a Quebec platform connecting seniors and their families with home support and care providers, has retained Dreww to manage paid media for user acquisition on Meta and Google. The mandate supports the development of both sides of its marketplace: attracting service providers and reaching families looking for help at home.

Founded by television producer and director Mathew Mckinnon, heysimone grew out of his experience producing La dernière maison, a documentary exploring the realities of aging and housing. The platform helps families compare providers, find services suited to their needs, and organize support that allows an aging parent or loved one to remain at home.

The company officially launched on October 29, with Mitsou Gélinas joining as an ambassador and shareholder. Its services range from companionship, meal preparation, and household help to home care delivered by qualified professionals.

Growing the platform requires balancing provider availability with customer demand in each market. Families need access to suitable providers nearby, while providers need opportunities to connect with clients. Dreww’s paid media strategy for user acquisition addresses these two audiences through distinct campaigns, messaging, and conversion journeys.

The mandate covers paid media for user acquisition on Meta and Google, including campaign management, creative direction, audience testing, and performance analysis. Dreww manages advertising across Facebook, Instagram, and Google to attract service providers and reach families looking for home support. Working with heysimone’s team, the agency develops advertising recommendations and helps guide the messaging and creative assets used across these campaigns.

Measurement is also central to the partnership. Dreww works alongside heysimone’s technical team to define conversion events, review tracking, and connect advertising activity with actions taken on the platform. This gives the teams a clearer basis for evaluating campaigns and deciding where to invest as the marketplace develops.

“I’m thrilled to be teaming up with Mathew on a mission I believe in: helping seniors stay at home longer and making it easier for families to find support. Watching him take heysimone from an early prototype to a fully functioning product has been exciting. His journey reflects a new era of entrepreneurship, where tools like Claude Code and Codex are giving founders more power to bring their ideas to life. Building the product is becoming more accessible. Turning it into a business still requires knowing how to generate demand and acquire customers. That’s the expertise we bring to the partnership,” says Andrew Johnson, Founder and President of Dreww.

“I met Andrew while I was directing a documentary about Olivier Primeau, and I was completely impressed by his efficiency, creativity, and ability to get things moving. When it came time to launch heysimone, the choice was obvious: I wanted Andrew and his team at Dreww by our side. I knew they would understand our vision from the start,” says Mathew Mckinnon, Founder of heysimone.

The partnership brings together heysimone’s product, brand, and production capabilities with Dreww’s expertise in paid media for user acquisition and measurement. The work supports the company’s ambition to make finding home support simpler for seniors and their families.

About heysimone

heysimone is a Quebec platform connecting seniors and their families with verified home support and care providers. Founded by Mathew Mckinnon, the company aims to help seniors remain at home longer, preserve their autonomy, and provide relief for family caregivers. Learn more at heysimone.ca.

About Dreww

Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.