Slice Gang Photo Production

In November 2021, we produced photo images for Midway Group’s brand new Pizza counter, Slice Gang. Unlike a classic Italian pizzeria, the art direction was messy and rebellious, in line with what Olivier Primeau, CEO of Midway Group, strives to convey through all his brands. The images, which are a mix of studio and lifestyle, will be used for social media purposes in 2022.