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Native content for TikTok and Instagram Reels
To be a successful brand on TikTok and Instagram Reels, your business must produce content that is native to these platforms in format, narrative, language, and editing style. You cannot simply repurpose videos you already have on hand. There is a specific format to follow and our team of TikTok and Instagram Reel experts have mastered it, so you don’t have to.
“If brands want to succeed on TikTok, they must ditch traditional advertising strategies and focus on rolling out original content that doesn’t feel too promotional. Instead of acting like advertisers, brands must act like publishers.”—
Take advantage of Instagram becoming a video-first platform
Video is now the best-performing content format on social media. Having a dedicated short-form video content strategy is essential to your brand’s organic success on Instagram. The Instagram algorithm is changing to give priority to Reels over photos, and this means your content strategy must evolve. Your marketing team can no longer rely on solely posting photos as they used to if you want your brand to thrive on social media.
“I need to be honest. Instagram is going to become more about video over time.”—Adam Mosseri, CEO of Instagram 
Watch our recent work
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Client Testimonials
Étienne DancosseMarketing director, Archibald Microbrasserie
"Dreww's team is exactly what we needed to grow our presence on Instagram. We all know short-form video content is king today, but not many agencies know how to produce it efficiently and at scale for a brand of our size. Working with an agency that has mastered this unique format is what is allowing us to innovate and stay ahead of the curve with our digital presence."
Brigitte Stakou-BatesBrand Manager, Cidrerie Lacroix
"Creating short-form videos is something we can’t handle ourselves, so Dreww provides the knowledge and resources to shoot and edit the videos we need on a monthly basis. They’ve been able to meet tight deadlines and are very responsive, even during weekends. We’re very impressed by how fast they are able to come up with a new idea."
Production Scopes
Here are our different TikTok & Instagram Reel production scopes. All productions include the creation of a brief, script, shot list, and production schedule.
Small Scope
Deliverables2-5 TikTok & Reels
$1,000 - $3,500per production
Medium Scope
Deliverables5-15 TikTok & Reels
$3,500 - $7,500per production
Large Scope
Deliverables15+ TikTok & Reels
$7,500 - $25,000per production
Production scopes are estimated costs. A line items budget is produced prior to every production, based on the brief from the client, and the concepts proposed by Dreww. All production budgets will be line item cost + 20% agency/studio fee markup.
A workflow to produce short-form videos at scale
We built a proprietary workflow that allows us to efficiently produce short-form videos at scale for your brand, while giving you the oversight needed to review and approve everything we do before content goes live.
1.Client Brief
A meeting with your TikTok and Instagram Reels Producer is set up in order to gather information about your brand, objectives, and unique value proposition. Based on the information collected during that meeting we will produce a personalized short-form video strategy for your brand.
2.Conceptualization
Every month, your TikTok and Instagram Reels Producer will submit a deck with a series of ideas for new videos based on current trends and your business objectives for that month.
3.Pre-Production
Our production team will plan everything that is necessary for these videos to come to life. We will book the crew, find the location(s), cast the actor(s), buy the props, and schedule the entire production.
4.Production
On the scheduled production day, our production team arrives at the designated location(s) and records all the necessary scenes for the videos we planned on producing that day.
5.Post-Production
The footage is handed off to one of our specialized TikTok and Instagram Reels Editors and they will do the assembly, sound mixing, colour correction, and special effects if necessary, along with the final exports.
6.Publication
Once the videos are approved, our team of social media managers will publish the videos to TikTok and Instagram Reels.
7.Amplification
In order to maximize the distribution of the videos published, we recommend using our digital ad buying services to promote the content to a targeted audience.
Your dedicated team of TikTok and
Instagram Reel experts
We have built a dedicated team of digital natives who grew up with phones in their hands and who live on social media platforms such as TikTok and Instagram to solve this problem for you. Meet your new team!
Bridget GosselinManager, Social Media and Content Creation
Olivia RijntjesDirector, Operations & Client Experience
Why does your brand need content for
TikTok and Instagram Reels?
TikTok continuously dominates
news headlines in North America.
37% of TikTok users
have discovered a product/service in their “For You Page” and then immediately purchased it.
29% of TikTok users have wanted to buy
a product/service after seeing it trending on the For You Page, only to find out it was sold out due to high demand.
Users love TikTok,
90 percent of them access the app on a daily basis.
TikTok overtook Google
as the most visited website in the world.
TikTok users spend
an average of 858 minutes
on the app each month.
67% of users say TikTok inspires them to shop
— even when they weren’t planning to do so.
73%
of users feel a deeper connection to companies they interact with on the platform.
1+ billion monthly active users
With over a billion monthly active users on TikTok and on Instagram, you can’t afford not to integrate native short-form videos into your brand’s marketing strategy.
You know this already, the problem is very few marketers know how to do it properly, or who to hire to get it done efficiently and at scale.
You know this already, the problem is very few marketers know how to do it properly, or who to hire to get it done efficiently and at scale.
About Dreww
We are a digital advertising agency and content production studio.
We create viral short-form videos and convert your followers into customers.
