"Thanks to Dreww, we have built a culturally grounded content strategy that creates an authentic connection with Natrel consumers and generates an unmatched level of brand love and engagement."
Audrey Paquette
Digital Marketing Manager
Millions of views on
Instagram and TikTok
Our Always-On Social Media service is built for in-house marketing teams ready to take organic social media as seriously as they have historically taken traditional advertising.
Some of Canada’s most recognized brands have trusted Dreww to run their organic social media.
natrel
Parfois, il suffit de quelques mots sincères pour illuminer une journée. Aujourd’hui, on avait envie de les dire à voix haute 🖤. #natrel #compliment #gentillesse
1.7M
18.8K
212
564
secondcupcanada
Don’t even get us started on our hot chocolate!
1.7M
11.3K
55
267
villedelavalqc
POV: t’es un logo mais t’as une personnalité de main character. 💅
97.4K
3018
68
497
sacslambert
Aujourd’hui, Mélissa et Danyka ont contacté 3 client(e)s pour effectuer leurs remboursements. Une petite surprise qui, on l’espère, a fait des heureux! 🤭 #lambertbags
197.8K
2959
26
55
monsieur.gustav
On ne peut quand même pas toujours blâmer Ratatouille! 🤪 #fromage #monsieurgustav #ratatouille🐭 #mouse
496.8K
5064
72
303
restolafleur
Le Willi Waller 2006 #restolafleur #poutine #frite #quebec #montreal #lucie
3.5M
74.6K
1931
7065
*The metrics shown on each video reflect the combined results that each video generated across every platform it was published on.
Melissa Lambert
President at Lambert Bags
What is always-on social media?
It’s our organic social media playbook built to help brands go viral on Instagram and TikTok.
Dreww takes full ownership of your organic presence and builds the audience-first content engine that keeps your brand visible, relevant, and culturally present all year long.
You hand us the keys. We build the content engine.
Andrew Johnson
President at Dreww
Content Strategy
We define your audience-first content strategy based on your business objectives.
Content Creation
We handle ideation, pre-production, production, and post-production.
Content Publishing
We manage your content calendar and publish across all platforms.
Content Amplification
We manage content amplification to maximize reach and engagement.
Community Management
We reply to comments and DMs, and proactively engage with relevant accounts.
Reporting
We deliver a monthly report with insights, then apply everything we've learned to the next round of content.
Case Study 1/6
464M
Video views
16M
Engagements
1M
Shares
+650K
Follower growth
alloprimevideo
C'est pas juste les humoristes qui savent piéger les autres. 🤭 La partie deux de LOL: Qui rira le dernier? dès vendredi sur Prime Video.
797.0K
3370
54
46
alloprimevideo
Photographie 101 avec Elisabeth Rioux 📸 📺: #ElisabethRiouxSansFiltre
344.9K
6186
40
163
alloprimevideo
ma mère maman 😭 LOL: qui rira le dernier?, ça sort dans moins d'une semaine!
118.5K
1294
21
74
alloprimevideo
Tu connais d'autres séries anglo avec du québécois? Drop-moi ça en commentaires! 👇 📺: #HazbinHotel, #TheBoys & #Fallout
146.7K
6078
369
1119
alloprimevideo
Le genre de chanson qui t'reste pogné dans tête 🎶 📺: #PartyDeSaucisses
11.3M
379.6K
1591
128.4K
alloprimevideo
Brad?? Brett!! 📺: #LeCoeurASesRaisons
14.6M
632.3K
3139
84.0K
alloprimevideo
t'as manqué ta chance ma Caitlyn... 💋 📺: #Imbattables
19.9M
461.3K
1546
3761
alloprimevideo
j'ai un hook-up pour la manucure la prochaine fois les amis 💅 LOL: qui rira le dernier?, dès le 10 janvier.
22.7K
289
3
16
alloprimevideo
attention, surface glissante!! 🛌 📺: #LeCoeurASesRaisons 🎭: #MarcLabrèche #AnneDorval
9.9M
263.4K
2352
128.6K
alloprimevideo
merci pour le warning... 📺: #LÉtéOùJeSuisDevenueJolie
5.2M
386.9K
2284
3666
alloprimevideo
savais-tu que Claude a étudié à l'Institut d'hôtellerie? 👨🏻🍳 ne manque pas les trois premiers épisodes de #LOLQuiRiraLeDernier dès le 16 janvier, et les trois prochains, le 23! 🎭: #ClaudeLegault
161.6K
808
29
106
alloprimevideo
T'es juste venue pour soutenir Jannie 🤔 Les 3 premiers épisodes de la saison 2 d'Alex Cross sont maintenant dispos sur Prime Video!
9.3M
537.9K
1730
9780
alloprimevideo
Hiver 2026, t'es pas prêt. 🤭 📺: #LOLQuiRiraLeDernier
677.6K
20.5K
800
16.8K
alloprimevideo
C'est pas bon de sous-estimer les gens 😌 🎥: #ÀLaConquêteDeBillyWalsh
1.9M
174.1K
1006
2161
alloprimevideo
L’hilarante compétition de téléréalité est de retour! Découvre quels humoristes répondent à l’appel et s’affrontent dans la saison 2 de LOL: Qui rira le dernier?, bientôt sur Prime Video.
783.0K
933
3160
alloprimevideo
les meilleures quotes du capitaine Patenaude 🫡 🎥: #DansUneGalaxiePrèsDeChezVous
3.4M
256.5K
1613
77.7K
alloprimevideo
Avoir su, j'aurais dû devenir caissière de dépanneur 🫥 🎥: #MagicMikeXXL 🎭: #JoeManganiello #ChanningTatum
8.5M
299.2K
5077
73.7K
alloprimevideo
😱 à Montréal?! 🎬: #Frissons6 🎭: #CourteneyCox #MelissaBarrera #JennaOrtega
146.8K
7966
222
1481
alloprimevideo
la fameuse performance de Kami 🤸🏻♂️ 🎥: #DisLeMoiToutBas #DímeloBajito #TellMeSoftly 🎭: #AlíciaFalcó #FernandoLindez #JanBuxaderas
1.7M
170.5K
466
5045
alloprimevideo
t'es pas élu, t'es suspendu 🤣 🎥: #ChefsDÉtats 🎭: #JohnCena #IdrisElba
7.9M
205.7K
1052
1707
alloprimevideo
crevette d'avril? 🦐 🎥: #SharkTale
1.9M
174.0K
348
36.7K
alloprimevideo
ALERTE À LA 🐷 📺: #LeCoeurASesRaisons 🎭: #MarcLabrèche #MichèleDeslauriers
6.4M
189.1K
1295
29.8K
alloprimevideo
C’est la fête de notre icône nationale!! 🥳 🎥: #JeSuisCélineDion 🎭: #CélineDion
4.9M
178.3K
1823
28.7K
alloprimevideo
bad boy + toune de Marie-Mai = 🔥 🎥: #MarkedMen 🎭: #AlexanderLudwig #ChaseStokes
5.0M
165.1K
681
3890
alloprimevideo
faites l'étoile ⭐️ 📺: #LeCoeurASesRaisons #MarcLabrèche
8.3M
198.8K
4326
56.7K
Before
After
Case Study 2/6
30M
Video views
267K
Engagements
373
Posts
+10K
Follower growth
natrel
Parfois, il suffit de quelques mots sincères pour illuminer une journée. Aujourd’hui, on avait envie de les dire à voix haute 🖤. #natrel #compliment #gentillesse
1.7M
18.8K
212
564
natrel
Un petit appel pour dire "Je t’aime", ça change une journée. Si tu vois cette vidéo, c’est ton signe pour appeler quelqu’un que tu aimes maintenant. 🖤 #natrel #amour #bienveillance
555.4K
3687
56
91
natrel
Aujourd’hui, on rend Noël encore plus généreux. #natrel #généreux #noel
1.7M
16.9K
109
454
natrel
Des gestes simples qui réchauffent le cœur, des deux côtés. #natrel #bienveillance #partage
1.4M
18.6K
112
358
natrel
Un petit geste qui met de bonne humeur et qui change doucement le rythme de la journée. #natrel #bonnehumeur #danse
1.4M
13.9K
136
484
natrel
Il a beaucoup neigé hier. Alors ce matin, on a déneigé les voitures autour de nous. Juste parce que ça fait du bien d’aider. #natrel #entraide #solidarité
1.0M
6634
206
325
natrel
La sagesse se partage, un souvenir à la fois. #natrel #mamie #histoire
1.7M
28.7K
389
2017
natrel
Dire “passez une belle journée” peut changer celle de quelqu’un. Normalisons ces petits gestes positifs. #natrel #gentillesse #bonheur
1.6M
20.3K
303
13.4K
natrel
Dans le tourbillon du quotidien, on a créé cet espace pour que des inconnus se rapprochent par la force du partage. Un moment pur et sans filtre, à l'image de ce qui nous rassemble. #natrel #partage #secret
989.3K
8241
48
331
natrel
Pas d’âge pour battre des records. Claude, 90 ans, marathonienne et source infinie d’inspiration pour sa petite-fille Florence. #natrel #inspiration #motivation
220.6K
1764
57
174
natrel
Leur quart de nuit vient de se terminer. On voulait simplement dire merci au personnel infirmier. Ils et elles méritent toute notre reconnaissance. #natrel #merci #infirmières
441.4K
12.6K
269
538
natrel
Qui mériterait un café gratuit demain matin? 👇☕️ #natrel #gratitude #cafe
420.8K
1137
45
35
natrel
Prendre soin de sa santé mentale, ça commence souvent par de petits gestes du quotidien. 🖤 #natrel #bienveillance #bienêtre
754.5K
1872
31
87
natrel
Plus de 4 ans à attendre ce moment... ✨ Nicolas nous partage ses retrouvailles chargées d’émotion à l’aéroport. #natrel #aeroport #retrouvailles
591.9K
2178
35
86
natrel
On a pris la route pour aller à la rencontre de Marie-Ève, une consommatrice qui nous a touchés par son authenticité. Entre deux verres de lait, elle nous partage son quotidien et sa vision de l’inclusion pour les personnes vivant avec une déficience intellectuelle. Un rappel simple: un sourire ou une discussion peut transformer la journée de quelqu’un. ✨🥛#natrel #inclusion #diversité
633.6K
2436
89
150
natrel
Ça dépend à quel point il est chocolaté, non? Peu importe, c’est la meilleure collation, point final. 🍫✨ #natrel #quizz #chocolat
621.9K
3528
303
372
Before
After
Case Study 3/6
50M
Video views
2.1M
Engagements
+1K
Posts
+102K
Follower growth
restolafleur
moi j'ai ben d'la misère avec l'anglais, j'fais mon possible !!!! bises -Lucie #restolafleur
1.7M
114.1K
362
5581
restolafleur
ACTION! @mario.parent.186 pis moi on a mangé une bonne poutine avec un pepsi aujourd,hui,, c,était un party dans la bouche ha ha... merci mon Mario
157.7K
4222
140
3006
restolafleur
Le Willi Waller 2006 #restolafleur #poutine #frite #quebec #montreal #lucie
3.5M
74.6K
1931
7065
restolafleur
Manger de la poutine avec classe #restolafleur #poutine #frite #quebec #montreal #lucie #jean #burger #hotdog
2.6M
97.8K
926
6521
restolafleur
Mon invitation a marché!!!! J’ai reçu le maire pour l’ouverture à Laval 😍😍 Merci monsieur le maire et Aline, conseillère municipale… bises -Lucie
148.0K
2382
90
392
restolafleur
Lucie pas contente #restolafleur #poutine #frite #quebec #montreal #lucie #jean #burger #hotdog
1.3M
88.1K
557
2800
restolafleur
JE LANCE MON PODCAST !!!! pour mon premier épisode…j,ai invité la superbe @michelle1furtado pis on a eu BEN du fun mes p,tites frites Bises -Lucie
86.2K
2839
124
322
restolafleur
Finalement c'est pas si pire manger d'la poutine !! 😜😜 Bises - Lucie #restolafleur #poutine
835.6K
48.7K
1391
3636
restolafleur
Élisabeth me match avec son frère ??? 😱😍 j,ai eu de la belle visite pour l,heure du lunch !!!!
271.7K
9331
138
507
restolafleur
Les aventures de Lucie #restolafleur #poutine #frite #quebec #montreal #lucie
618.3K
43.7K
273
556
restolafleur
@forrest est venu manger notre poutine bœuf haché et oignons frits ou comme il l,appelle la poutine COWBOY DU RISQUE !!! 🤠 🤠 🤠
57.3K
780
69
1114
restolafleur
Tempête de verglas 1998 #restolafleur #poutine #frite #quebec #montreal #lucie
1.8M
44.3K
676
579
restolafleur
Poutine au vinaigre #restolafleur #poutine #frite #quebec #montreal #lucie #jean #burger #hotdog
970.1K
40.6K
582
2182
restolafleur
j'ai fait un prank à Véro, regardez ça mes p'tites frites !!!! Dites moi dans les commentaires quel autre prank faire ??? bises -Lucie #restolafleur
728.3K
36.1K
98
417
restolafleur
Lucie prend le @REM_metro #restolafleur #poutine #frite #quebec #montreal #lucie #jean #burger #hotdog
482.8K
28.0K
247
1040
restolafleur
C'est qui qui a fait ça !!! C'est tu toi MARTIN COQUIN @Maxi ??? Pas de bise - Lucie #restolafleur #poutine #frite #quebec #montreal #lucie #burger #hotdog #maxi #martincoquin
701.1K
27.6K
390
401
restolafleur
Une bonne poutine popcorn, y'a rien de tel pour réjouir ton p'tit bedon !! Viens t'en l'essayer ! Bises - Lucie #restolafleur #poutine
361.9K
21.4K
673
1177
restolafleur
NOUVEL EMPLOYÉ #restolafleur #poutine #frite #quebec #montreal #lucie #jean #burger #hotdog
500.4K
25.5K
222
515
restolafleur
Une pogo-flûte #restolafleur #poutine #frite #quebec #montreal #lucie #jean #burger #hotdog
586.3K
23.7K
506
6202
restolafleur
Fais le burger Lafleur avec moi #restolafleur #poutine #frite #quebec #montreal #lucie
521.5K
20.3K
191
199
restolafleur
Lucie la bricoleuse partie 2 👷 #restolafleur #poutine #frite #quebec #montreal #lucie
295.8K
20.7K
180
237
Before
After
"Dreww stands out for its creative boldness and ability to go off the beaten path. Lucie was a bold idea, deeply rooted in Lafleur, that few agencies would have dared to bring forward back in 2022."
Alexandra Tsotsis
Marketing Director
"Lucie made our 75-year-old brand go viral, generated constant media attention, and drove a 35% sales spike at launch, proving Dreww’s Always-On Social Media approach can build relevance and deliver real business impact."
George Papagiannis
President
Case Study 4/6
36M
Video views
320K
Engagements
+1K
Posts
23K
Follower growth
sacslambert
Aujourd’hui, Mélissa et Danyka ont contacté 3 client(e)s pour effectuer leurs remboursements. Une petite surprise qui, on l’espère, a fait des heureux! 🤭 #lambertbags
197.8K
2959
26
55
sacslambert
J’ai décidé de surprendre mes employés avec un petit prank pour le poisson d’avril pendant notre appel vidéo… 😅 Je crois que ça les a bien fait rire! #lambertbags
935.2K
22.8K
281
3996
sacslambert
Si on mentionne le prénom de ton chum, il te doit un sac Lambert! 😏 Tague-le en commentaire!
284.6K
1731
196
1681
sacslambert
C’est pas facile de rester à jour avec toutes ces expressions de la Gen Z, mais je m’en suis sortie! 😂 Vous, c’est quoi votre expression favorite? 😅💖 #lambertbags
284.5K
4230
123
123
sacslambert
Bon… on vide notre sac pour vrai. 😬 Aujourd’hui, les filles dévoilent le sac Lambert qu’elles trouvent le plus laid. Êtes-vous du même avis que nous? 👀 #lambertbags
354.6K
37.6K
125
315
sacslambert
Amélie met Mélissa à l’épreuve avec des questions 100% hypothétiques… ou presque! 👀😂 Vous auriez répondu quoi à sa place? 🤔
198.2K
6993
48
243
sacslambert
Devine qui est sur la photo… version bébé! 👀 Trop cute, non? 😂👶 #lambertbags
223.7K
2087
10
151
sacslambert
On ne le savait pas, mais on avait une actrice cachée parmi nous! Laurence imite Mélissa à la PERFECTION…
159.1K
2181
94
163
sacslambert
Les grandes confessions de Laurence. On peut voir que Mélissa est rendue habituée! Et toi, tu ferais quoi si ta collègue te racontait une histoire pareille? 👀
310.7K
4001
156
1731
sacslambert
Mélissa emballe une commande à l’entrepôt… enfin, elle fait de son mieux! 😅 Laisse ton numéro de commande en commentaire pour qu’elle puisse peut-être préparer la tienne.
149.4K
1281
68
47
Before
After
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"The year we began working with Dreww was also a record year for sales. I would recommend Dreww to any company that wants to take its organic social media platforms seriously, even if it already works with a more traditional advertising agency."
Mélissa Lambert
President and Founder
"Their team really understood our brand and our challenges, which translated into a high-performing content strategy. Since the start of the mandate, we've seen growth in our engagement and better consistency in our communications."
Laurence Gamache
Marketing Director
Case Study 5/6
25M
Video views
138K
Engagements
495
Posts
8K
Follower growth
monsieur.gustav
Monsieur Gustav a miné toute la nuit… 🧀⛏️ #monsieurgustav #fromage #minecraft
734.2K
10.7K
208
1640
monsieur.gustav
On ne peut quand même pas toujours blâmer Ratatouille! 🤪 #fromage #monsieurgustav #ratatouille🐭 #mouse
496.8K
5064
72
303
monsieur.gustav
Comme le dit Sean Paul, il y a une température parfaite pour tout #monsieurgustav #fromage #temperature
459.3K
3898
48
657
monsieur.gustav
Juste 30 secondes sur son sujet préféré… c’est pas beaucoup hein?!?#monsieurgustav #fromage #howitsmade
390.3K
3569
71
259
monsieur.gustav
Pas de panique, les choses ont bien changé depuis! #monsieurgustav #fromage #story
311.7K
2097
23
242
monsieur.gustav
Comme Joe Dassin le dit si bien: «Et si tu n’existais pas… Boom!». 💥 #monsieurgustav #fromage #dinosaur
356.1K
2522
69
655
monsieur.gustav
Qui lait cru? 😂🤪 #fromage #monsieurgustav #lait #summer
299.9K
1560
31
120
monsieur.gustav
Il y en a toujours un qui commet une erreur. #monsieurgustav #fromage #couteau
207.5K
3580
20
109
monsieur.gustav
Une roue de fromage… littéralement! #monsieurgustav #fromage #pneu
189.7K
2687
47
301
monsieur.gustav
Les lactaids, c’est bien, mais vraiment pas toujours nécessaire… 😉 #monsieurgustav #fromage #lactosefree
328.9K
2149
49
551
Before
After
"What particularly sets Dreww apart is their accurate understanding of social media and the concrete challenges brands face on a daily basis. Dreww acts as a true strategic partner, capable of transforming ideas into concrete, high-performing actions."
Hubert Théorêt
Marketing Director
"We were able to significantly develop Monsieur Gustav’s presence on social media in Quebec. The results speak for themselves: a marked increase in brand awareness over the past year and a more dynamic, engaging, and high-performing social platform."
Véronique Ostiguy
Marketing Manager
Case Study 6/6
2.1M
Video views
93K
Engagements
36
Posts
7.5K
Follower growth
villedelavalqc
POV: t’es un logo mais t’as une personnalité de main character. 💅
97.4K
3018
68
497
villedelavalqc
Laval a littéralement glow-up plus vite que moi après le secondaire. 💅📈
59.6K
3786
36
856
villedelavalqc
Vroom, vroom, vroom… Lavie continue de découvrir Laval en scrollant
95.5K
4120
50
1450
villedelavalqc
Il s’en passe des choses à Laval, et ce n’est pas fini, ce n’est que le début!
109.0K
2018
46
305
villedelavalqc
À vos marques… Laval!
60.0K
3977
22
1173
villedelavalqc
Bon. Voyons ce que vous pensez de Chomedey 🤯
67.6K
2658
48
883
villedelavalqc
Tabarnouche, vous en avez long à dire sur Sainte-Rose!
46.8K
3618
30
711
villedelavalqc
Ton ex veut « prendre du recul »… pis finit ici.🫡
35.7K
1433
20
259
villedelavalqc
Just Dance au centre-ville de Laval💃
23.8K
1931
33
581
villedelavalqc
JP veut venir nous rendre visite! 🏒
45.3K
662
7
63
Before
After
"The Dreww team came in with creative, structured ideas that were well aligned with our organizational reality. We reached—and even exceeded—the expectations and objectives we had set for ourselves, both in terms of visibility and engagement."
William Dorion
Social media advisor
Why Marketing Executives Choose Dreww for Organic Social
Keeping it in-house
Your internal marketing team was not built to function like a dedicated organic social media team.
Most large organizations are staffed with strong generalist marketers who know how to coordinate initiatives, manage stakeholders, and protect the brand. But that is not the same as having a team built to concept, produce, publish, and optimize short-form video content on a continuous basis.
Without the specialized talent, production environment, and operating rhythm the channel requires, organic social gets managed, but rarely built to perform.
Result:
Social stays active, but rarely builds the consistency, relevance, or momentum the brand needs.
Recommended
Always-On Social Media with Dreww
Dreww is built from the ground up to run organic social media the way the channel actually works.
Our team is structured specifically to concept, produce, publish, and optimize short-form content on a continuous basis, with the creative talent, production setup, and operating rhythm required to keep the channel moving.
Instead of treating social like a side responsibility or a campaign extension, we build a year-round content narrative designed to feel platform-native, audience-first, and capable of earning reach over time.
Result:
Your brand shows up consistently with content built for the feed, generates the right audience signals, and compounds relevance, visibility, and demand.
Traditional agencies
Traditional agencies are built around big campaigns and major brand moments, with social usually treated as a supporting extension.
That means their budgets, team structure, creative process, and production model are rarely designed to make organic social the main event. Social may be included in the plan, but it is usually there to support a broader campaign rather than operate as its own year-round content narrative.
Since social is not the star of the show, it rarely gets the level of focus, creative energy, or production rhythm required to feel truly platform-native and audience-first.
Result:
The content often feels too advertorial, too produced, and not platform-native enough to generate the audience signals required to earn meaningful reach.
The First 12 Months
Here’s how an Always-On Social Media program at Dreww typically takes shape over its first year.
First 30 days
Onboarding and Discovery
We onboard your team and run discovery to understand the brand, audience, and market before we begin developing the strategy.
60 days
Strategy Presented
We complete the audience-first content strategy and present the plan for approval.
90 days
Production Begins
Content production is underway and the first pieces begin going live across your channels.
180 days
Momentum Builds
With consistent publishing now underway, we begin getting clearer signals on what is resonating and where momentum is starting to build.
365 days
An Always-On Engine Is Established
Your brand now operates with a proven system that compounds reach, relevance, and audience growth.
Trusted by
Marketing Executives
"The year we began working with Dreww was also a record year for sales. I would recommend Dreww to any company that wants to take its organic social media platforms seriously, even if it already works with a more traditional advertising agency."
Mélissa Lambert
President and Founder
"Lucie made our 75-year-old brand go viral, generated constant media attention, and drove a 35% sales spike at launch, proving Dreww’s Always-On Social Media approach can build relevance and deliver real business impact."
George Papagiannis
President
"What particularly sets Dreww apart is their accurate understanding of social media and the concrete challenges brands face on a daily basis. Dreww acts as a true strategic partner, capable of transforming ideas into concrete, high-performing actions."
Hubert Théorêt
Marketing Director
"We’re very satisfied with the quality of Dreww’s work with Second Cup project. They handled the project with professionalism and delivered results that aligned well with our expectations."
Cendrine Lavigne
Marketing Director
"Their team really understood our brand and our challenges, which translated into a high-performing content strategy. Since the start of the mandate, we've seen growth in our engagement and better consistency in our communications."
Laurence Gamache
Marketing Director
"We were able to significantly develop Monsieur Gustav’s presence on social media in Quebec. The results speak for themselves: a marked increase in brand awareness over the past year and a more dynamic, engaging, and high-performing social platform."
Véronique Ostiguy
Marketing Manager
"The Dreww team came in with creative, structured ideas that were well aligned with our organizational reality. We reached—and even exceeded—the expectations and objectives we had set for ourselves, both in terms of visibility and engagement."
William Dorion
Social media advisor
"Dreww stands out for its creative boldness and ability to go off the beaten path. Lucie was a bold idea, deeply rooted in Lafleur, that few agencies would have dared to bring forward back in 2022."
Alexandra Tsotsis
Marketing Director
"I highly recommend Dreww to any company looking for a serious, committed partner focused on delivering tangible results."
Martine Benoit
Founder & President
"Thanks to Dreww, we have built a culturally grounded content strategy that creates an authentic connection with Natrel consumers and generates an unmatched level of brand love and engagement."
Audrey Paquette
Digital Marketing Manager
"Dreww provides the knowledge and resources to shoot and edit the videos we need. They’ve been able to meet tight deadlines and are very responsive, even during weekends. We’re very impressed by how fast they are able to come up with a new idea."
Brigitte Stakou-Bates
Brand Manager
"After more than five years of partnership, Dreww has stood out for their passion, professionalism, and commitment. Their team played a key role in our growth and was a pleasure to work with."
Mylène Roy
Senior Brand Manager
"Dreww exceeded our expectations across the board. Their availability, efficiency, and consistently positive attitude, even in the most intense moments, made all the difference."
Claudia Guy
Communications Advisor
"Dreww's team is exactly what we needed to grow our presence on Instagram. Working with an agency that has mastered this unique format is what is allowing us to innovate and stay ahead of the curve with our digital presence."
Étienne Dancosse
Marketing Director
Pricing
Subscriptions typically range from
$15,000 to $100,000
/month
Each subscription is scoped based on your brand’s goals and production needs. Final monthly pricing is confirmed after a series of discovery calls.
Subscriptions typically include
- Strategy: Content pillars and creative direction
- Ideation: Content ideas aligned with the strategy
- Pre-Production: Scripting, shot planning, and production logistics
- Production: Filming based on the approved content plan
- Post-Production: Editing and formatting for each platform
- Static design: Graphics, carousels, memes, and other static creative when relevant
- Publishing: Calendar management, captions, thumbnails, and posting
- Amplification: Boosting posts to support reach and engagement
- Community Management: Reactive responses and proactive engagement
- Reporting: Monthly KPI reporting, insights, and optimization notes
FAQs
What type of business is this service for?
Always-On Social Media is built for large organizations with established marketing teams and department-owned annual budgets. These organizations have the patience to treat organic social as a long-term brand investment rather than a short-term sales lever.
In practice, Dreww’s best-fit clients are typically larger companies, often doing $100M+ in annual revenue, where organic social is viewed as a serious brand-building channel and leadership is prepared to invest in it accordingly.
What type of business is this service not for?
This service is not built for owner-led SMBs or brands looking for immediate ROI. If a business is highly cash-flow sensitive, expectations will usually misalign and the relationship will not work the way it should.
In most cases, it is also not a fit for brands in the $1M to $50M revenue range that do not have a VP of Marketing and an established marketing team in place.
Will I see a financial ROI from this initiative?
Not in the same way you would from paid media or lead generation. Always-On Social Media is not built for immediate sales attribution. It is built to increase relevance, visibility, and long-term demand, so that when more of your market is ready to buy, your brand is already top of mind. If you need ROI tomorrow, this is the wrong service.
What does audience-first content mean?
Audience-first content means creating content for what the audience actually wants to watch, not for what the brand wants to say.
On organic social, distribution is earned. Platforms reward content that holds attention and generates strong audience signals like watch time, engagement, comments, and shares. That is why effective organic content cannot feel overly promotional or product-first.
An audience-first approach means building content that is useful, entertaining, interesting, or culturally relevant to the people you want to reach. The goal is to earn their attention long before they are ready to buy, so that when they eventually are, your brand is already familiar, trusted, and top of mind.
What kind of equipment is used to film my content?
Most of the time, we shoot with an iPhone kit, microphones, and lighting using the kind of setup a content creator would use. We are not trying to produce the fanciest-looking content possible. We are trying to create content that fits seamlessly into the platforms where it will live. Because most content on those platforms is shot on a phone, that is the approach we typically prioritize.
Why do I need to boost my content with ads?
Boosting helps ensure your content reaches the right people, faster. If you are already investing in content production, it makes sense to also invest in distribution so that the content is actually seen.
A paid amplification budget also gives us more control over who sees the content, especially from a geographic targeting perspective. When you rely only on organic distribution, you have no control over where the platform decides to show the content. With boosting, we can tell the platform exactly who we want to reach and where we want impressions delivered.
That matters because, as a business, it is not enough for content to get views. It needs to get views from the right audience. And when all of the budget goes into producing content with little or nothing allocated to distribution, the overall investment often becomes less efficient. A more balanced approach across production and paid amplification helps increase reach, improve targeting, and lower the effective cost per view generated.
What metrics are you using to monitor success?
We monitor the metrics that tell us whether the content is earning attention and generating the right audience signals.
That usually includes views, watch time, retention, likes, comments, shares, saves, follower growth, profile visits, and engagement rate. These metrics help us understand what is resonating, what is not, and whether the content is generating the signals platforms reward with more reach.
Over time, we also look at bigger-picture indicators like audience growth, consistency of reach, and overall brand visibility on the platform.
How much content will we get per month?
Typical engagements include anywhere from 10 to 30 pieces of content per month across your active platforms. This can include short-form videos and static posts.
This trailer is magnificent!
@guyalepage That's a treat, really 🤩
Yaooo prime video 😂😂😂
Alright that’s it, my favourite Quebec series I get it I’m opening a prime account. You’ve convinced me
Damn, that looks good!
ok bye 🙋♀️!!! heading to the gas station to buy some water 💦 and some Cheetos🔥
sales of water and cheetos since we posted: 📈🤑
I love this series each line is a masterclass 😭
That’s incredible I’m blown away 😂😂😂
😂😂😂 you made my day
🤣 so funny ahahah
the wait was worth it hehe
That part was hilarious 😅, there’s no way I could not laugh 🤭
I would’ve been out as soon as they appeared on stage 🤣
this movie damn i watched it over 100 times ♥️🥺
omg you're their #1 fan!!!
She's the most iconic auntie ✨
🥹 yesss
It made my day
@drinetrinh same hehe
I’ve already watched it 12 times .. this is my sign to watch it again 😭
the best series 😩❤️
for sure🤯
I hope this is to tell us that Dans une galaxie will be on Prime 🥺
We want him in every season 🤣
I don't know to what extent it's possible but I'm going to give it a try 🤣
Guy was excellent!!! I loved his performances 😆
oh yes indeed 🤣