Lysandre Nadeau Viral Video For St-Regis Wines

In partnership with St-Regis Dealcoholized Wines and Urbania, we produced this branded interview featuring Lysandre Nadeau telling the story of her relationship with alcohol and her path towards sobriety. During the interview, Lysandre discusses using dealcoholized beverages in order to help her stay on track.

The interview was posted on her Instagram account, as well as St-Regis’ Instagram and Facebook pages, Dreww’s various platforms, and Urbania’s various platforms, culminating in more than 1 million views across all platforms in the province of Quebec.