August 1, 2022
Montreal, July 19, 2022 – Les Restaurants Lafleur, a legendary Quebec restaurant chain has chosen Dreww as its digital agency. The company has major expansion plans and needed to find an advertising agency that could support and encourage this growth. Lafleur has expressed its desire to make digital marketing its main communication medium for advertising.
“After a lot of research, I realized that Dreww was the creative team that we needed. After just a few meetings, I was convinced by their unique vision and the unconventional strategies they suggested we implement for our brand. I am confident that they will make the Restaurants Lafleur brand a reference in Quebec for implementing an avant-garde social media strategy.” – Alexandra Tsotsis, Marketing and Communications Director at Les Restaurants Lafleur.
To win over the hearts of Quebecers, Les Restaurants Lafleur has mandated Dreww to propel their fast food brand across multiple digital platforms, such as Facebook, Instagram and Tiktok. Following the popularity of short-form videos, they will be prioritizing the production of Reels and TikTok videos.
“We are very excited to begin this mandate with Les Restaurants Lafleur. We have a very clear vision of what needs to be done for the brand to shine online. Alexandra has entrusted us with the task of bringing a new life to the Les Restaurants Lafleur brand and I am very proud that Dreww is at the forefront of these changes.” Andrew Johnson, Founder, CEO at Dreww.
Julie Fouquet, who was recently promoted, will be the Social Media Manager responsible for the account and will implement the strategy imagined by Andrew Johnson, and will be supervised by Olivia Rijntjes and Clothilde Fortin.
About Les Restaurants Lafleur
Les Restaurants Lafleur has offered a variety of quality fast food since 1951. The company now has 16 locations and over 200 passionate employees. The menu is typical of Quebec restaurants and offers hot dogs, hamburgers, fries, and poutines of all kinds.
Dreww is a full-service digital advertising agency and multidisciplinary production studio. It’s a collective of digital natives, all working together to propel brands online.
Andrew JohnsonPresident and co-founder of Dreww.