Copper Branch Deluxe Burger Influencer Campaign

  • Copper Branch
  • Influence Campaign

For the launch of the brand new Copper Branch Deluxe Burger, we sent micro-influencers to various locations around Québec and Ontario to try the new burger. While the influencers were on location they posted various Instagram stories showing off the new burger as well as 1 photo-based post in their feed. The micro-influencers we worked with all had between 1.5k followers and 60k followers.

We also asked the influencers to film themselves while they were trying the burger so that we could produce a user-generated video that would then be posted on Copper Branch’s social media accounts.

The User-Generated Video

A Couple of Influencer Posts


View this post on Instagram


tested @copperbranch’s new Copper Deluxe Burger – it’s only $3.99 until Nov. 7th and is a healthy vegan alternative for those looking to switch over. #copperbranch #copperdeluxeburger #ad

A post shared by KIARA BLANCHETTE (@kiarablanchette) on


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