The Great Gentleman Mixologist of the Moment Campaign
- The Great Gentleman/
- Photo Production/
- Short-Form Video Production/
In 2021, The Great Gentleman partnered with three Montreal-based mixologists to create original cocktails using The Great Gentleman products. They were asked to showcase their mixology skills via cocktail recipes of different levels: beginner, intermediate, and expert. The pictures and recipes were shared on the brand’s website and social media. We ran engagement-based ads on the 35 Facebook and Instagram posts, generating over 527 000 impressions and over 63 000 engagements. Additionally, each mixologist was featured in 5 Instagram REELs.
Émile Archambault
Former bar chef at Restaurant Île Flottante
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Amélie Belley
Bar chef at Milky Way Cocktail Bar
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Tao Zrafi
Mastermind behind the cocktail menu at Nhau Bar and Velvet Speakeasy
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