The Great Gentleman Mixologist of the Moment Campaign

January 12, 2022

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In 2021, The Great Gentleman partnered with three Montreal-based mixologists to create original cocktails using The Great Gentleman products. They were asked to showcase their mixology skills via cocktail recipes of different levels: beginner, intermediate, and expert. The pictures and recipes were shared on the brand’s website and social media. We ran engagement-based ads on the 35 Facebook and Instagram posts, generating over 527 000 impressions and over 63 000 engagements. Additionally, each mixologist was featured in 5 Instagram REELs.

Émile Archambault

Former bar chef at Restaurant Île Flottante

Amélie Belley

Bar chef at Milky Way Cocktail Bar

Tao Zrafi

Mastermind behind the cocktail menu at Nhau Bar and Velvet Speakeasy