In 2021, The Great Gentleman partnered with three Montreal-based mixologists to create original cocktails using The Great Gentleman products. They were asked to showcase their mixology skills via cocktail recipes of different levels: beginner, intermediate, and expert. The pictures and recipes were shared on the brand’s website and social media. We ran engagement-based ads on the 35 Facebook and Instagram posts, generating over 527 000 impressions and over 63 000 engagements. Additionally, each mixologist was featured in 5 Instagram REELs.
Former bar chef at Restaurant Île Flottante
Bar chef at Milky Way Cocktail Bar