November 3, 2017
A few months ago, Loto-Québec got in touch with Olivier Primeau and I to help them raise awareness of their new loto product called Grande Vie. Grand Vie is their new loto which offers the chance to win 1000$ a day for life.
They explained to us that they saw Olivier’s presentation about influencer marketing at InfoPresse a few weeks earlier and wanted to find a way to collaborate with him on their upcoming campaign. Their goal was to reach a different audience with their advertising efforts using social media. We decided a viral video would be our medium and Olivier’s Facebook page with 110 000 fans would be the main platform for its distribution.
“Initially, very honestly, I knew little about the universe of the Primeau brothers, but after a meeting at our offices and discussions on possible scenarios, it became clear that the dynamic of the two brothers with their friend Cédric made it possible to illustrate the spirit of Grande Vie in a playful way. Grande Vie is $ 1,000 a day for life! This kind of money deposited into your account every day definitely changes your daily routine. With humour and good self-derision, the guys were able to capture that emotion and make the customers dream. They were also extremely generous in terms of posting about our collaboration over and over again on Instagram, Snapchat, and Facebook Live” said Patrice Lavoie, director of Public Affairs.
Results from Facebook video:
Total Impressions: 1 002 619
Organic Impressions: 646 562
Paid Impressions: 356 057
Total Reach: 527 319
Total Video Views: 234 781
Unique Video Views: 184 440
Total watches at 95%: 57 369
Post Engagement: 4 993
Top Audience: Men 18-34
Top Location: Quebec
Agency: AMJ Media
Influencers: Olivier Primeau, Julien Primeau, Seulement99
Producer: Andrew AMJ
Assistant Producer: Caro Villeneuve
Director: Jo Beau
Cameraman: Kevin Millet
Soundman: Hugo Tran & Peter Ryaux-Larsen
Photographer: Peter Ryaux-Larsen
Scenario: Sebastien Ruiz
Equipement: Lozeau Photo Video
Project Manager for Loto-Québec: Melissa Pigeon, in collaboration with Andrea Batista and Marianne Brault
Andrew JohnsonPresident and co-founder of Dreww.