12 Million Organic Video Views in 4 Months

January 19, 2023


Discover the Secret Behind Our Short-Form Video Strategy

Are you struggling to effectively reach your audience organically and go viral across all social media platforms?

Look no further! We’ve just uncovered the secret to achieving the best return on investment and widest possible reach across all platforms – the short-form video.

The Rise of the 9:16 Vertical Video: The Future of Social Media Content Production

For the first time ever, a single identical vertical 9:16 aspect ratio video is considered “native” and perfectly curated for all 5 major social platforms (Facebook, Instagram, TikTok, YouTube, and Twitter). This means that brands and creators can now produce one video and distribute it across all major platforms, achieving maximum reach and engagement.

Our Tiktok & Reel Producer Bridget filming a short-form video for Resto Lafleur

Our Short-Form Video Strategy in Action: 12 Million Organic Views and Counting 🎯

We implemented this strategy with our client @restolafleur and the results were astounding. Over the last 4 months, we produced 43 short-form videos and generated 12 million organic video views across all platforms (Facebook, Instagram, YouTube, and Twitter). To our surprise, Facebook alone generated 6 million of these views organically, with no ad spend dedicated to pushing the short-form videos.

You can learn more about our viral Restaurant Lafleur campaign here.

@restolafleur Finalement c,est pas si pire manger d'la poutine !!  😜😜 Bises – Lucie #restolafleur #poutine ♬ son original – Restaurants Lafleur

Don’t Be Left Behind: The Importance of Keeping Up With the Evolving Landscape of Social Media

If you’re a brand and not currently producing short-form videos, it’s crucial that you reconsider your budget allocation. The short-form video format is the key to reaching the widest possible audience and achieving the best ROI. Don’t miss out on this opportunity to connect with your audience and drive results. Contact us to learn more about our short-form video strategy and how we can help you achieve similar success. We have a whole team of producers and editors dedicated to this craft.

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Andrew Johnson

President and co-founder of Dreww.