Les Restaurants Lafleur viral TikTok campaign
October 18, 2022
Les Restaurants Lafleur mandated us to revamp their entire digital communications strategy. One of the initiatives we proposed was to build a story world with a central character by the name of Lucie.
Lucie is an older French Canadian woman born and raised in Montreal who’s been working for Lafleur for 30+ years. She lives and breathes Lafleur and knows everything and anything there is to know about the company. She married her high school sweetheart, Denis, right out of high school and they had their one and only son shortly after. Their first date together was sharing a Lafleur’s poutine together and you could say it was love at first bite!
@restolafleur Mon histoire chez Lafleur #restolafleur #poutine #frite #quebec #montreal #lucie ♬ son original – restolafleur
The most viral of the 17 videos produced thus far is a recreation of the iconic Willi Waller video which Lucie puts her own twist on. Today this video has just over 700k views.
@restolafleur Le Willi Waller 2006 #restolafleur #poutine #frite #quebec #montreal #lucie ♬ son original – restolafleur
In the first 3 weeks since launching this campaign, we’ve generated upwards of 3.5 million video views and tens of thousands of comments on the Resto Lafleur TikTok account.
Learn more about our TikTok and Instagram Reel production services here.