May 12, 2021
Montreal, May 12, 2021 – CIRKA, Montreal’s only grain-to-bottle craft distillery, has selected Dreww as their digital agency and production studio.
The collaboration between the two companies dates back to an advertising campaign that Dreww produced in 2020 titled The Great Gin Tonic. Convinced that CIRKA could benefit from such help, Victoria Slodki called on Andrew Johnson and Ann-Stephanie Dumont in the spring of 2021 to help propel CIRKA into the digital arena and to work towards expansion into the United States.
“Having worked with Victoria in the past, I was excited to not only work with her again but also with her team! I’ve always been a big fan of CIRKA products. It’s a prestigious brand of spirits that also has the merit of being from Quebec. It was only fitting that we move forward with this great partnership and add a spirits brand to our roster of clients in the alcohol sector,” explains Ann-Stephanie Dumont, vice-president of Dreww.
“We are thrilled to join forces with Dreww and felt it was important to find a partner who is as dedicated and passionate as we are in their field of expertise. We look forward to growing the brand and taking it to the next level in Quebec and Canada, but also globally,” says Victoria Slodki, Marketing Director at CIRKA.
The Dreww team will work together to build the CIRKA brand. Andrew Johnson and Ann-Stephanie Dumont will work hand in hand as account managers and content producers, while Clothilde Fortin will be responsible for the company’s various social media platforms. George Zikos will be responsible for all strategic thinking and brand positioning for CIRKA. As for Adriane Wasserman, she will be supporting the team as community and influencer campaign manager and will work in conjunction with Alex Toussinian, the media buyer.
Always a cut above the rest. Globally acclaimed and awarded, CIRKA is one of Canada’s premier craft distilleries. Located along the historic Lachine Canal in the heart of Montreal, we are proudly the first grain-to-bottle distillery in Quebec. Our products are always authentic to our roots, true to our vision and uncompromising in quality. We go beyond the expected and create refined premium spirits that intrigue and inspire.
Dreww is a full-service digital advertising agency and multidisciplinary production studio. It’s a collective of digital natives, all working together to propel brands online.
Press Photos : here.
Andrew JohnsonPresident and co-founder of Dreww.