In collaboration with our sister company Independant Studios, we produced a campaign entitled “The Great Gin Tonic” for the launch of The Great Jamaican’s brand new tonic water. Bringing together two local brands, The Great Jamaican and Cirka Distilleries we launched a commercial on Instagram with the call to action “What’s Your Great Gin Tonic?“. Alongside the commercial, a variety of photos were produced showcasing local mixologist Elise Sergerie, using both the tonic water and the gin to make cocktails.
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