Dreww produces photos for Cirque du Soleil and Champagne Nicolas Feuillatte
April 12, 2022
Tuesday, April 12, 2022 (Montreal, QC) – In September 2021, Dreww’s team orchestrated a photo production for Cirque du Soleil. The goal of this campaign was to illustrate the Canadian entertainment company’s collaboration with Champagne Nicolas Feuillatte, the youngest of all the major Champagne brands.
Champagne Nicolas Feuillatte has been a premier partner for Cirque du Soleil’s shows since 2018. As both companies share the same ideals, to constantly reinvent themselves and create moments of wonder and inspiration, it was clear to Dreww that this aspect had to be highlighted throughout the production.
Dreww’s team was thus mandated to create photos and videos for their digital campaign. All of the images produced by the team of digital natives were to be distributed online, as well as on Cirque du Soleil‘s social media channels.
The full-day production took place in Park Frederic Back, a Montreal landmark with intriguing ecological spheres, and featured several of their artists: Louis-Philippe Jodoin (juggler), the Ganbaatar sisters (contortionists), and Ugo Laffolay (strongman).
The images beautifully illustrate the circus performances, as well as the refinement of the champagne bottles. This perfect pairing allowed Dreww to create several scenarios, including juggling, contortion, and strength performances, as well as several group settings.
To see the project, click here.
About Cirque du Soleil
Originally composed of 20 street performers in 1984, Cirque du Soleil completely reinvented circus arts and went on to become a world leader in live entertainment. Established in Montreal, the Canadian organization has brought wonder and delight to more than 200 million spectators in more than 450 cities in over 60 countries on six continents. Cirque du Soleil is owned and operated by Cirque du Soleil Entertainment Group. For more information, visit cirquedusoleil.com.
About Champagne Nicolas Feuillatte
With its unique most important cooperative structure, Nicolas Feuillatte unites the 4,500 growers of unparalleled expertise, to create one of the most technology-advanced winery in search of excellence. As the leading Group of Coops in Champagne, it launched the Nicolas Feuillatte House in 1986 which became a worldwide acclaimed success. Thoroughly modern, the youngest of all the major Champagne brands boldly presents a new interpretation of luxury and rewrites the rules. It reinvents the classic ‘Champagne moment’ and advocates celebrating life’s impromptu moments and new, more liberated ways to enjoy Champagne. For more information, please visit: www.nicolas-feuillatte.com.
Dreww is a full-service digital advertising agency and multidisciplinary production studio. It’s a collective of digital natives, all working together to propel brands online.
Andrew JohnsonPresident and co-founder of Dreww.