How A Single Video TRIPLED Our Client’s Instagram Followers Overnight!

August 14, 2023


In the ever-evolving landscape of digital marketing, we’re witnessing a clear and exciting trend. Gone are the days of costly film productions. Today, the spotlight shines brightly on authentic, bite-sized videos expertly crafted specifically for social media platforms. The name of the game is storytelling, and it’s the brand hero who’s doing the talking and building real connections with the audience.

And that’s exactly what we are doing with our long-standing client, The Great Gentleman Sodas. We crafted a short-form video strategy that brings their spokesperson and master mixologist, Christian, front and center.

In the first installment of our recurring series titled “Cocktail History,” Christian didn’t just show how to make a Moscow Mule; he told its history, transforming a simple how-to into an engaging story. This approach worked on multiple fronts. It wasn’t a hard sell, which can be off-putting. Instead, viewers connected with Christian, our charismatic mixologist, making him a relatable brand hero. The video entertained and educated, sparking viewer curiosity and held their attention. Overall, this format worked because it was engaging, educational, relatable, and felt real – not a sales pitch, but a story from a friend.

The results of this approach were nothing short of extraordinary. Before the video’s release, The Great Gentleman Sodas had just under 3,500 Instagram followers. However, within just five days of launching the video and investing a modest $700 in ads, their page followers tripled, leaving them with more than 11,000 followers. We observed:

  • Over 280,000 views of the video
  • 9,828 likes on the post
  • 100 comments engaging with the content
  • The video was shared 931 times
  • Saved by 1,471 users for future reference
  • And most strikingly, it attracted 7,800 new followers to The Great Gentleman Sodas’ Instagram page.

In our four years of managing The Great Gentleman Sodas’ social media marketing, we’ve spent a significant amount of money on high-quality commercials and social media ads. However, the level of success we’ve seen in the past four days with Christian’s short-form social media video is truly unprecedented.

This first video’s results has validated that we are on the right path with this brand’s social media strategy, proving the effectiveness of having a compelling brand hero in the spotlight and the substantial influence of genuine storytelling. 

If you’re looking to inject new life into your social media presence, we’re here to help. Leverage our proven expertise in brand hero strategy, storytelling, and short-form video production. Get in touch with us today, and let’s start shaping your success story.

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Émile Séguin