You Can Now See How Often Your Business Is Mentioned in ChatGPT

OpenAI’s new Business Hub gives business owners access to mentions, website clicks and the topics helping people discover their company. Access is rolling out, with a waitlist available.

When someone asks ChatGPT which company to hire or which product to buy, is your business part of the answer?

OpenAI has introduced Business Hub, bringing together reporting on your business’s visibility in ChatGPT and tools to claim your business and keep its information current.

For a CEO, VP of Marketing or Marketing Director, this offers a clearer view of another place where potential customers may be discovering and evaluating your business before contacting you or making a purchase.

Sign up for Business Hub and join the waitlist →

As of November 10, 2026, access is being opened gradually. Businesses awaiting access can join a waitlist. The signup screen does not specify how long the wait will be.

To get started:

1. Open Business Hub and sign in to your ChatGPT account if prompted.
2. Search for your business and select the matching listing. Check the name and address to identify the correct business.
3. Click “Join waitlist” if prompted. OpenAI will email you when you can continue claiming your business.

OpenAI announced Businesses in ChatGPT in beta on November 10, 2026. Two familiar Google tools help explain the different functions available through Business Hub.

The reporting side is comparable to Google Search Console. Search Console helps businesses understand how their website performs in Google search results. Business Hub’s insights serve a similar purpose within ChatGPT: helping you understand whether people are discovering your business and clicking through to your website.

Claiming your business and managing its details is closer to Google Business Profile, formerly Google My Business. That tool lets businesses claim and maintain their listing on Google Search and Maps. Business Hub introduces a comparable way to manage business information for ChatGPT. These are two functions within Business Hub, with different capabilities from Google’s tools.

Business Hub’s reporting covers your visibility within OpenAI’s ChatGPT platform, including:

• Business mentions: how often your business is mentioned in ChatGPT.
• Website clicks: how often people click through to your website.
• Discovery topics: common themes in conversations where your website is cited.

These statistics are aggregated. Businesses cannot read individual conversations or see everything ChatGPT has said about them, and reporting is subject to minimum activity thresholds. See OpenAI’s explanation of the insights.

Once you have access, establish a baseline using the available reporting. Are the discovery topics relevant to what you sell? Are people clicking through? Where attribution is available, investigate whether those visits contribute to enquiries, purchases or signups.

On the business-information side, companies that have access and complete verification can update their key details. Retailers can provide product feeds with pricing and availability, which ChatGPT may use when answering customer questions. Learn more about Business Hub.

Start the process of claiming your business in ChatGPT →

Alongside maintaining your business information, review whether your website clearly explains what you offer.

Each important product or service should have an accessible, well-organized page explaining what it does, who it helps and which problem it solves. Descriptive headings, straightforward navigation and accurate information give visitors and discovery platforms a clearer explanation of your business. This groundwork also helps visitors decide whether to take the next step.

If your business relies on sales representatives to close deals, your website needs to help prospective customers understand your offering and make it easy to request a quote, book a meeting or contact your team. Dreww’s Lead Generation service connects that interest to a process for capturing, qualifying and following up with potential customers.

If your business sells products online, your product pages need to answer buying questions and help shoppers choose with confidence. Dreww’s E-commerce Growth service focuses on turning customer interest into profitable online sales through advertising, creative and improvements to the shopping experience.

If you operate an app, software platform or digital marketplace, your website needs to explain who it is for, why someone should join and how to get started. Dreww’s User Acquisition service focuses on attracting new users, with success measured beyond the initial visit or signup to whether people become active users.

Speak with Dreww about generating qualified leads, growing online sales or acquiring new users.