July 14, 2022
To kick off our mandate with Porsche Cars Canada Ltd., Dreww was asked to produce their Track Experience Influence Campaign in June 2022, an activation where two Ontario creators were invited to try this unique Porsche experience at the historic Canadian Tire Motorsport Park (CTMP).
The two creators, Alen Palander and Chris Hau, were sent out to CTMP for a half day and had the chance to try the Porsche 911 Carrera on the race track. During this experience, they were able to challenge and develop their driving skills while acquiring valuable new driving techniques.
The creators were asked to document their experience via earned social content that would sum up their time on the track.
As for Chris Hau, this activation was a perfect match as it took place a few days prior to Father’s Day. This gave him the opportunity to invite his father, who is also a long-time Porsche enthusiast. Because of this natural fit between the brand and the creator, the resulting content was very authentic and generated many positive reactions from his community.