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62.3M views for Natrel’s everyday acts of generosity

Natrel wanted to grow awareness, consideration and engagement among Gen Z and millennials. Its social content strategy dated back to 2018, and TikTok was still being tested.

The brand’s refined look didn’t leave much room for the warmth younger audiences connect with. Dreww’s job was to give people a reason to stop, watch and come back, week after week.

  • Generosity people can feelWe turned “D’un naturel généreux” into a creative territory built on everyday kindness and human connection: moments people want to watch and share.
  • Recurring stories with real peopleRepeatable formats we developed, filmed and edited: paying for someone’s groceries, thanking nurses after a night shift, giving compliments, making time for seniors.
  • Always-on publishingAbout eight new videos a month on Instagram, TikTok, Facebook and YouTube, so Natrel is in people’s feeds every week, all year.
  • Boosting what connectsPaid amplification behind the stories that landed, to get them in front of more of the right people.
  • Community and reportingWe answered the community in Natrel’s voice and used monthly reporting to decide what to make next.

From April 2025 to October 2026, Natrel’s always-on program drew 62.3M views, 448K engagements and 17.8K net new followers across Instagram, TikTok, Facebook and YouTube, including boosted posts.

Most of that came in the last 12 months: 52.7M views from November 2025 to October 2026, as the recurring formats found their audience. TikTok led the way, with 40.2M views over the full period.

About Natrel

Natrel is an Agropur dairy brand sold across Canada, known for its milk, cream and butter, including fine-filtered and lactose-free products.

Thanks to Dreww, we have built a culturally grounded content strategy that creates an authentic connection with Natrel consumers and generates an unmatched level of brand love and engagement.

Audrey Paquette, Digital Marketing Manager, Natrel

Your next step · Social

Tell us where your social stands today and where it needs to go. Our team will come back with an honest take on whether we’re the right fit, and what your content engine should look like.

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