Montréal, Québec, Sunday, May 31, 2026 – Les Restaurants Lafleur and Dreww have announced that Les Auditions Lafleur will take place on Sunday, June 7, with the event livestreamed primarily on Lafleur’s Twitch account and shared across the brand’s social platforms, including Facebook, Instagram, TikTok and YouTube.
Following the launch of the casting call to find the next face of the Lafleur brand, the response has exceeded all expectations.
Tune in on June 7 for an interactive livestream
On Sunday, June 7, from 10 a.m. to 5 p.m., selected candidates will audition live from Montréal in front of a jury made up of Francine Poirier, the actress behind Lucie, Alexandra Tsotsis of Les Restaurants Lafleur, and Andrew Johnson of Dreww.
The livestream will be centred on Twitch, where the auditions will take the form of an interactive show. Candidates will have to win over both the jury and the public as they compete for the chance to become the next face of the brand.
The public will play an important role
Throughout the day, the jury will evaluate each performance in real time. Public reactions, comments and support will also help shape the energy of the auditions and bring attention to the standout candidates.
Strong response to the casting call
In less than two weeks, the casting platform attracted colourful, charismatic and passionate personalities from across the province. The announcement of the departure of “Lucie,” Lafleur’s viral character from the past four years, clearly inspired a new wave of candidates.
About Les Restaurants Lafleur
Since 1951, Les Restaurants Lafleur has served a wide variety of quality quick-service meals and is now celebrating its 75th anniversary. The company operates 18 restaurants and employs more than 200 passionate people. Its menu features several Québec fast-food classics, including hot dogs, hamburgers, fries and poutines of all kinds.
About Dreww
Dreww is a growth marketing agency based in Montréal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media and CRM into measurable growth. Dreww is recognized for building marketing strategies that help brands capture attention, create demand and generate business results.
Andrew Johnson
