Andrew Johnson
Montreal, Quebec, May 28, 2026 – Erco, a Quebec-based home energy solutions company, has selected Dreww as its lead generation and CRM agency.
Through this new mandate, Dreww will support Erco in rebuilding and re-architecting its HubSpot CRM, with the goal of creating a stronger connection between marketing, sales, quoting, attribution, and revenue. The mandate will focus on helping Erco build a more unified growth system that allows its team to better manage leads, track deals, build quotes, and measure the return generated by its paid advertising initiatives.
Over the last 24 months, Erco had worked with three different agencies to improve its HubSpot setup. However, the company continued to face challenges in creating a CRM system where marketing and sales were truly unified, measurable, and accountable.
Dreww’s mandate will include rebuilding Erco’s lead pipeline, deal pipeline, quote-building process, and service operations workflow inside HubSpot. This includes creating the structure needed for sales to hand off new customers to operations, while allowing the team to track project management, service delivery, and customer follow-up directly within the CRM. A key part of the work will also be the development of a custom attribution system that connects Google Ads, Meta ads, and TikTok ads back to the leads and deals generated by those campaigns. This will allow Erco to better understand the ROI created by its paid media investments and make stronger decisions about where to invest for growth.
“Erco is exactly the type of company where CRM, lead generation, paid media, and sales operations need to work as one system,” says Andrew Johnson, Founder and President of Dreww. “When a company sells high-consideration products like automatic generators and solar energy solutions, the quality of the CRM architecture directly affects the ability to scale. Our role is to help Erco build the system they need to track demand, convert leads, measure ROI, and support their next phase of growth.”
Erco currently offers home energy solutions that include automatic generators, solar panels, batteries, electrical panels, and heat pumps. The company has built its business around helping homeowners improve energy reliability, comfort, and autonomy.
A major focus of the upcoming mandate will be supporting Erco’s expansion into solar energy. In April 2026, Hydro-Québec announced a new grant to accelerate solar self-generation in Quebec, creating a timely market opportunity for homeowners looking to install solar panels. Erco aims to be one of the first movers in this category and to build a scalable sales funnel around its solar offering.
To support this initiative, Dreww will develop and launch a digital sales funnel that combines paid social media ads, creator partnership ads, Google Ads, custom landing pages built using the HubSpot CMS, and custom PandaDoc proposals. The goal is to help Erco generate qualified leads, educate homeowners, streamline the quote process, and scale the new solar portion of its business.
The partnership reflects Dreww’s growing work in lead generation, CRM architecture, paid media attribution, and sales funnel development for companies with complex sales processes. By connecting advertising platforms, CRM systems, landing pages, sales pipelines, and proposal tools, Dreww helps companies turn demand generation into measurable revenue growth.
About Erco
Erco is a Quebec-based home energy solutions company offering automatic generators, solar panels, batteries, electrical panels, and heat pumps. The company helps homeowners improve energy reliability, comfort, and autonomy through complete residential energy solutions.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.