January 3, 2022
In partnership with St-Regis Dealcoholized Wines, we produced this branded interview featuring Carl Lacourse and Andreanne Moran who reveal the gender of their new child and his/her name. During the interview, Andreanne also discusses her favourite dealcoholized wine being St-Regis, which she consumes during her pregnancy.
The interview was posted on both their Instagram accounts, as well as St-Regis’ Instagram and Facebook pages, Dreww’s various platforms, culminating in more than 250k views across all platforms in the province of Quebec.
Journalists and bloggers picked up the video and wrote articles about the news revealed during the interview.