May 4, 2021
The Great Gentleman, formerly known as The Great Jamaican, is a leader in the premium mix category preferred by discerning consumers, mixologists and those in the hospitality industry.
Born from the love for mixology and believing that life’s greatest discoveries are seldom left to chance, their new name now more accurately expresses and celebrates people and tastes from around the world.
In order to tell the story and communicate The Great Gentleman’s values, we produced this branded film which will be hosted on their website and pushed across Canada on Facebook, Youtube, and Instagram. We estimate reaching more than 1M canadiens during the first 3 weeks of the film going online.