Andrew Johnson
Montreal, April 21, 2021 – Archibald, a Quebec brand that combines a microbrewery with a unique restaurant experience, has selected Dreww as its digital agency of record.
While this may seem like a new collaboration, the relationship between the two companies goes back much further. Étienne Dancosse, newly appointed Marketing Director at Archibald, has been working with the Dreww team on the Cidrerie Lacroix account for the past three years. After several advertising campaigns that generated strong traction on social media, Étienne saw a clear opportunity to extend the collaboration with Dreww to Archibald.
“It was a logical next step in the collaboration between our companies. Archibald Microbrasserie is a strong and well-established brand in Quebec. The company’s rapid growth now requires a stronger focus on social media,” explains Étienne Dancosse, Marketing Director at Archibald and Cidrerie Lacroix.
“Archibald’s social media accounts have always had strong growth potential. However, they were not being used to their full potential and were mainly focused on sharing product information. We believe that with the right strategy, they can become an important part of the brand’s equity and recognition strategy,” says Andrew Johnson, Founder and President at Dreww.
About Archibald
Archibald represents the perfect combination of a microbrewery and a unique Quebec restaurant concept. Its enchanting decor, combined with live shows, creates an exceptional atmosphere every time. Archibald has six restaurants, one microbrewery and more than 600 employees working every day to contribute to the company’s success. Archibald products are available in most grocery stores, convenience stores and supermarkets across the province.
About Dreww
Dreww is a full-service digital advertising agency and multidisciplinary production studio. It is a collective of digital natives working together to propel brands online.