August 14, 2023, Montreal, Quebec – Dreww is proud to share the results of a short-form video campaign developed for its long-standing client, The Great Gentleman Sodas, which helped the brand gain 50,000 new Instagram followers in 14 days.
As social media continues to evolve, brands are seeing the power of authentic, platform-native content built around storytelling. Instead of relying only on polished commercials or direct product advertising, Dreww has been helping The Great Gentleman Sodas build a content strategy around its brand hero, Christian, the brand’s spokesperson and master mixologist.
The video was part of a recurring content series titled Cocktail History, where Christian shares the story behind classic cocktails while showing viewers how to make them. In this episode, he explained the origin of the Moscow Mule, turning a simple cocktail tutorial into a piece of content that was entertaining, educational, and easy to share.
The video generated:
More than 696,000 views
47,600 likes
252 comments
10,000 shares
50,000 new Instagram followers
For Dreww, the results validate the strategic direction developed for The Great Gentleman Sodas. By placing a strong brand hero at the center of the content and focusing on useful, entertaining storytelling, the campaign helped turn a single short-form video into a major growth moment for the brand.
“In our four years of managing The Great Gentleman Sodas’ social media marketing, we have produced a wide range of commercials, ads and social-first content. The results generated by Christian’s short-form video are unlike anything we had seen before for the brand. It confirmed what we believe strongly at Dreww: when a brand hero, platform-native storytelling and the right media strategy come together, social media can create meaningful business impact,” says Andrew Johnson, Founder and President of Dreww.
The success of Cocktail History marks an important step in The Great Gentleman Sodas’ social media strategy and reinforces the role of short-form video as a key driver of audience growth, brand affinity and consumer engagement.
About The Great Gentleman Sodas
The Great Gentleman Sodas is a Canadian brand offering premium craft mixers and sodas made with quality ingredients and bold flavours. The brand creates elevated non-alcoholic beverages designed to be enjoyed on their own or used in cocktails and mocktails.
About Dreww
Dreww is a full-service digital advertising agency and multidisciplinary production studio based in Montreal. It is a collective of digital natives working together to propel brands online.
Andrew Johnson
