Montreal, Quebec, January 2025 – Monsieur Gustav, a fine cheese brand from Agropur, has selected Dreww as its social media agency to strengthen the brand’s presence in Quebec and build deeper connections with a new generation of consumers.
Through the mandate, Dreww will lead Monsieur Gustav’s social media strategy, content creation, social media management, community management, and content amplification as part of the agency’s Always-On Social Media service offering.
Agropur’s objective is to increase awareness of Monsieur Gustav in Quebec while building a more dynamic and engaging social media presence around the brand. Dreww will help bring that vision to life by developing a social-first identity for Monsieur Gustav and creating content designed to introduce the brand and its products to younger consumers.
The strategy will focus on making fine cheese more approachable and relevant to a new generation. Short-form video will play an important role, with content developed specifically for platforms such as Instagram and TikTok and designed to give Monsieur Gustav a distinct personality online.
“Established brands have an opportunity on social media to introduce themselves to an entirely new generation of consumers, but that requires more than simply adapting traditional marketing content for social platforms. Monsieur Gustav has a strong brand and product offering, and our role is to build a social presence around it that people actually want to watch, follow, and interact with,” says Andrew Johnson, Founder and President of Dreww.
Community building will also be a key part of the mandate. Beyond publishing content, Dreww will actively manage Monsieur Gustav’s social channels and engage with consumers to create conversations around the brand, its products, and cheese culture more broadly.
The partnership expands Dreww’s work with consumer brands in the food and beverage sector and reflects the agency’s approach to helping established brands build attention and demand through social-first marketing.
Follow Monsieur Gustav on Instagram and TikTok to discover the latest content from the brand.
About Monsieur Gustav
Monsieur Gustav is a fine cheese brand developed and marketed by Agropur with a mission to make the world of fine cheese more accessible to consumers. The brand offers a wide selection of cheeses designed to help consumers discover new flavours, varieties, and textures.
About Agropur
Agropur Cooperative is a North American dairy industry leader founded in 1938. It is a source of pride to 15,000 North American farming and employee families working together in pursuit of a shared goal: “Better Dairy. Better World.” Agropur is a leading supplier of products for the industrial, retail and foodservice sectors, and also boasts an impressive roster of respected consumer brands and products.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.
Olivia Rijntjes
