Montreal, Quebec, May 28, 2026 – ProteinCo, a Quebec-based supplements company, has selected Dreww as its ecommerce growth agency through a new three-year partnership.
With this new mandate, Dreww will support ProteinCo’s growth across paid social media, with a primary focus on Meta advertising, creative strategy, and creative direction for performance-driven campaigns. The goal of the partnership is to help ProteinCo grow predictably and sustainably by advertising its products across social media platforms.
A key part of the mandate will be supporting the launch and growth of Hydractiv, ProteinCo’s electrolyte hydration product designed for active individuals and endurance athletes. The product is part of ProteinCo’s broader initiative to grow within the endurance sports category, including running, cycling, triathlon, and other high-performance activities where hydration, energy, and recovery play a critical role.
As part of this initiative, ProteinCo has secured partnerships with Danovick Pitre and Rachelle Dion, two highly successful endurance athletes from Quebec who are also active content creators on social media platforms. Both athletes will be featured in the advertising campaigns developed for Meta’s platforms.
These campaigns will include UGC-style content and creator partnership ads, two formats that are becoming increasingly important for ecommerce brands looking to drive measurable conversions and revenue growth.
Founded in 2012 and based in Quebec City, ProteinCo offers supplements designed to support performance, recovery, endurance, wellness, and everyday health. The company has built its brand around premium products, strong value, and direct-to-consumer accessibility for customers across Canada.
As part of the mandate, Dreww will help ProteinCo build a stronger ecommerce growth system by combining paid media, creative direction, campaign strategy, creator partnerships, and performance analysis. The agency’s role will be to help the brand generate more demand, acquire new customers, and scale its online revenue over the next three years.
“ProteinCo has a strong product offering, a clear ecommerce foundation, and a real opportunity to grow across Canada,” says Andrew Johnson, Founder and President of Dreww. “With the launch of Hydractiv and the brand’s push into the endurance sports category, there is a strong opportunity to combine performance media with creator-led advertising that feels native to the platforms while still being built to drive measurable growth.”
The partnership reflects Dreww’s continued focus on helping ecommerce brands use paid social media and creative strategy to drive measurable business results. By combining media buying with social-first creative, UGC content, creator partnership ads, and performance analysis, Dreww helps brands turn attention into customer acquisition and revenue growth.
About ProteinCo
ProteinCo is a Quebec-based supplements company founded in 2012 and located in Quebec City. The company offers premium supplements designed to support performance, recovery, endurance, wellness, and everyday health. ProteinCo serves customers across Canada through its direct-to-consumer ecommerce platform.
About Dreww
Dreww is a growth marketing agency based in Montreal. Founded by Andrew Johnson, the agency helps B2C and B2B companies turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is known for building bold marketing strategies that help brands earn attention, create demand, and drive revenue.
Andrew Johnson
