Andrew Johnson
Montreal, Quebec, Wednesday, August 12, 2026 – After several weeks of searching, a call for applications, and the great success of the live-streamed Auditions Lafleur, Lafleur Restaurants today unveiled the identity of the brand’s new face on social media: Zachary Fortin. The announcement was made official this Wednesday across all of Lafleur’s digital platforms with the release of his first video for the brand.
The search attracted more than 100 applications from across Quebec, with 26 finalists ultimately invited to perform live in front of a panel of judges during the grand audition event on June 7. The livestream was a major success, generating more than 100,000 views and 4,600 interactions. Across the entire campaign, audition-related content generated more than 5 million views, 100,000 engagements, and 3,000 new followers.
While the iconic character Lucie embodied the passionate Lafleur employee behind the counter, Zachary represents the quintessential Lafleur customer: authentic, jovial, and deeply attached to Quebec’s fast-food classics. Fittingly, Zachary’s audition video was the very first application received and helped set the tone for the campaign that followed. His spontaneous delivery and natural ease in front of the camera immediately caught the team’s attention, while his infectious energy and quick wit soon won over the audience.
“Lucie marked a wonderful era for Lafleur by giving an endearing, human voice to our employees. For this new chapter, we wanted to look to the community and celebrate the love our customers have for the brand. From the moment we received his video application, and through his standout live appearance, Zachary captured our attention. He perfectly embodies the spirit of camaraderie, simplicity, and authenticity that has defined Lafleur for 75 years,” says Alexandra Tsotsis, Marketing and Communications Director at Lafleur.
“With Les Auditions Lafleur, we took a bet on letting the public express themselves and participate in choosing the brand’s next personality. Zachary didn’t just impress the jury—he instantly built a connection with the audience. He’s someone who thoroughly understands the language of social media and is already creating impactful content on his own channels. We’ve found a true partner with whom we can build and co-create a refreshed content strategy, all while staying true to Lafleur’s roots,” adds Andrew Johnson, Founder and President of Dreww.
With Zachary Fortin as the brand’s new social media ambassador, a new chapter begins for Lafleur. Over the coming months, Zachary will appear in a series of videos, digital campaigns, and on-the-ground activations across Facebook, Instagram, TikTok, and YouTube.
About Zachary Fortin
Originally from Mirabel, 26-year-old Zachary Fortin began his career in the construction industry, where he developed a strong sense of discipline and teamwork, before making the leap into comedy, content creation, and hosting. Known for his natural charisma and approachable sense of humour, he has built a growing presence on social media through content that is refreshing, relatable, and engaging.
Follow Zachary Fortin:
Facebook
Instagram
TikTok
About Lafleur Restaurants
Since 1951, Lafleur Restaurants has been serving a variety of quality meals and is now celebrating its 75th anniversary. Today, the company operates 18 locations and employs more than 200 passionate staff members. Its menu features some of Quebec’s most beloved fast-food classics, including hot dogs, hamburgers, fries, and a wide variety of poutines.
restolafleur.com
About Dreww
Dreww is a growth marketing agency based in Montréal. Founded by Andrew Johnson, the agency helps B2C and B2B businesses turn social media, content, paid media, websites, and CRM into measurable growth. Dreww is recognized for crafting bold marketing strategies that help brands capture attention, create demand, and generate revenue.
dreww.ca
